90octane Hires John Batchelder as Dedicated Conversion-Driven Media Specialist

Denver, CO, October 17, 2009 --(PR.com)-- Conversion-driven marketing agency 90octane has hired John Batchelder as a dedicated Media Specialist. Batchelder will evaluate and execute new media strategies for lead generation clients and further develop the agency's thought leadership on the subject. 90octane converts targeted audiences to qualified leads and customers using proven interactive tactics and innovative new media, such as online tradeshows and podcasts.

Batchelder joins 90octane from New York where he was Digital Media Planner at Universal McCann. Previously, he was Assistant Media Planner at Flying Point Media.

Batchelder graduated from Dalhousie University with a Bachelor of Commerce Degree.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.

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