WSJD Local Legal

New York, NY, October 18, 2009 --(PR.com)-- The Wall Street Journal Digital Network has launched a new local online advertising program allowing law firms to communicate directly with local business decision makers and affluent members within their community. This program benefits advertisers by offering turnkey digital creative solutions in a cost effective manner. According to Wall Street Journal article dated July 6, 2009, titled "As Big Law Stumbles, Smaller Law Picks up the Pace," as companies are looking to be more efficient, small and medium sized law firms picking up business usually reserved for larger firms, creating high growth opportunities for these local firms.

In response to an ever changing marketplace, The Wall Street Journal has successfully developed an advertising solution for firms who are looking to expand in very targeted, regional markets. Given the tremendous growth of our paid audience, we are able to reach a larger pool of subscribers, even at the local level. "We are excited to offer this program that allows law firms to grow within their local markets" says Virgil Waters, Director Wall Street Journal Digital Network.

The program boasts three main objectives: Affordability, Exclusivity & Ease. Depending on the market size, advertisers can participate for as little as $1,000/month and only 2 law firms in an area can participate. Clients can choose to submit their own digital creative or select one of our templates. This unique program allows small and medium size law firms the opportunity to reach The Wall Street Journal Digital Network's valuable audience at a low cost of entry.

For more information, please visit www.wsjlocal.com/law

Article referenced above:
http://blogs.wsj.com/law/2009/07/06/as-biglaw-stumbles-smallerlaw-picks-up-the-pace/

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