Eco-Friendly Handbag Designer Becomes Mom & Launches Canopy Verde's Diaper Bag
Eco-friendly handbag designer Linda Wong creates new Canopy Verde styles based on three great loves, especially her newest family addition, her first son.
New York, NY, October 22, 2009 --(PR.com)-- “Eco-friendly Designer Finds Three Great Loves” – Linda Wong grew up in Taiwan, learning to always value three things: her heritage, her family and the environment. She would leave Taiwan after high school, but these three things would stay with her wherever she went.
After many years studying and working in business and accessory design, Linda decided that it was time to take her experience and create something she truly believed in. She saw a void in the fashion industry as was often looking for handbags that were both design-driven and green. Thus, Canopy Verde was born, a beautiful, fashion-forward collection built on an eco-friendly philosophy.
Just as Canopy Verde was born, so was her first son Will. Mere hours before his arrival, she was still finalizing details of her website launch during labor. It was with this exciting series of events that made creating Canopy Verde even more personal. Linda decided to develop her favorite bag, the Dewberry Tote, a multi-purpose, oversized tote designed to also double as a stylish diaper bag for new moms. The collection, priced recession-friendly, offers investment pieces that are affordable, environmentally responsible, and designed for everyday use…the designer has truly created something for everyone.
Linda has immersed herself in crafting and developing her brand and her business, taking part in every aspect of its expansion from design details like choosing colors, fabrics, and trims to managing business details like material sourcing and sales forecasting. The recession has intensified her focus on running a lean, efficient business and finding creative ways to maximize resources - bartering bags for printing services, planning handbag parties around her Brooklyn neighborhood, and experimenting with guerrilla marketing campaigns to showcase the collection around NYC.
The business has thrived on Linda’s goals of remaining true to the brand's earth-friendly philosophy while creating beautiful, distinctive handbags. The collection has resonated with retailers and consumers alike since its launch; the line can now be found in boutiques from Boston to San Francisco and even Australia. Check out the full range of styles and colors at canopyverde.com.
Press Contact: Malorie Kaye
Cameo Public Relations
(732) 598-2236
malorie[.]cameopr.com
###
After many years studying and working in business and accessory design, Linda decided that it was time to take her experience and create something she truly believed in. She saw a void in the fashion industry as was often looking for handbags that were both design-driven and green. Thus, Canopy Verde was born, a beautiful, fashion-forward collection built on an eco-friendly philosophy.
Just as Canopy Verde was born, so was her first son Will. Mere hours before his arrival, she was still finalizing details of her website launch during labor. It was with this exciting series of events that made creating Canopy Verde even more personal. Linda decided to develop her favorite bag, the Dewberry Tote, a multi-purpose, oversized tote designed to also double as a stylish diaper bag for new moms. The collection, priced recession-friendly, offers investment pieces that are affordable, environmentally responsible, and designed for everyday use…the designer has truly created something for everyone.
Linda has immersed herself in crafting and developing her brand and her business, taking part in every aspect of its expansion from design details like choosing colors, fabrics, and trims to managing business details like material sourcing and sales forecasting. The recession has intensified her focus on running a lean, efficient business and finding creative ways to maximize resources - bartering bags for printing services, planning handbag parties around her Brooklyn neighborhood, and experimenting with guerrilla marketing campaigns to showcase the collection around NYC.
The business has thrived on Linda’s goals of remaining true to the brand's earth-friendly philosophy while creating beautiful, distinctive handbags. The collection has resonated with retailers and consumers alike since its launch; the line can now be found in boutiques from Boston to San Francisco and even Australia. Check out the full range of styles and colors at canopyverde.com.
Press Contact: Malorie Kaye
Cameo Public Relations
(732) 598-2236
malorie[.]cameopr.com
###
Contact
Canopy Verde
Malorie Kaye
646-360-3488
canopyverde.com
Malorie Kaye
646-360-3488
canopyverde.com
Contact
Categories