ActionCOACH Mark Raciappa Helped Hendrickson Insurance Services from the Very Beginning

Las Vegas, NV, October 22, 2009 --(PR.com)-- Hendrickson Insurance Services, located in Tallahassee, Florida, was a true start-up. Founder Maria Hendrickson had worked for commercial insurance agents for several years before venturing out on her own. With her idea for a business in mind, she thought she had everything she needed to start her business.

Turns out, starting a business requires not only knowledge, experience and lots of hard work, but also the knowledge of how to really get business systems up and moving. Hendrickson needed to market her business, get her finances and numbers in order, hire a competent team, and much more.

Hendrickson hired ActionCOACH Business Coach Mark Raciappa to help her get everything in order. “Because it was a true start-up, we had to do absolutely everything to get rolling,” he said. “We prioritized all the tasks, like licensing, phones, furniture and office location; created a marketing plan and implemented it; and hired a team and created simple systems of routines to get them started.”

Raciappa helped Hendrickson set up a business agenda, goals and accountability for each team member, and Hendrickson had regular team meetings. When she had to let an employee go, Raciappa helped her run a recruiting, interviewing, selecting, training and evaluating process to find a replacement.

He also put test and measure in place with weekly and monthly reporting, and he helped her market her business by “pounding the pavement” alongside Hendrickson, armed with business cards and brochures.

“There was no business before my coaching,” Raciappa said. “She wanted to get her business started right and she was one of my best successes with coaching.”

Raciappa coached Hendrickson for a year, and September of this year was her biggest month for sales to date; it was the largest volume based on acquisition of new business. In the middle of a recession, for a start-up commercial insurance agency in business for just over a year, that’s impressive. Without Raciappa to coach Hendrickson from the start-up’s inception and help her achieve that level of success, where would Hendrickson and her company be?

ActionCOACH is the world’s number one business coaching and executive coaching firm, with more than 1,000 offices in 26 countries. To learn more, go to actioncoach.com.

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