One of Charlotte's Top Engineering Analysis Firms Selects Ideas Squared for Identity Makeover

Charlotte, NC, September 27, 2006 --(PR.com)-- Ideas Squared is proud to announce that their marketing and creative agency has been selected by one of the top engineering technical design and analysis firms in Charlotte, Eclipse Engineering.

"Eclipse Engineering President Tim Waylett needed a full-service marketing and creative agency to help him re-shape his firm's image and marketing materials," said Ideas Squared Jay Joyce.  "Eclipse Engineering has a fantastic reputation and large client base of happy clients, and they needed us to help them mature their image and touch new prospects in a competitive field."

The first phase of the marketing and creative makeover is to create a new brand, positioning statement, and set of targeted marketing messages for Eclipse.  The new brand will include environmental colors, focused positioning statements, and a custom piece of artwork representing the "eclipse" in their name.

"The Eclipse engineers are smart, creative and are the go-to resources for companies across the country," added Joyce. "Their style and demeanor with their customers creates an environment for providing high-end solutions to unique engineering challenges in a short period of time.  In short, these engineers are very good at what they do and their customers know it!"

Upcoming phases for Eclipse Engineering marketing projects include a new brochure, targeted direct mail campaigns, and a new website portal.

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