Andrea J. Simon PhD, Corporate Anthropologist and Expert on Blue Ocean Strategy-- Guest Speaker at Los Angeles Marketing Executive Networking Group
“The Times, They are Changing” -- How to Find a New “Blue Ocean” in These Challenging Times. Dr. Andrea Simon will be speaking to a combined session of the Los Angeles Marketing Executive Networking Group on October 27, 2009 at 7 pm at the Sports Club LA. Dr. Simon, a corporate anthropologist and founder of Simon Associates Management Consultants, will speak on how marketing executives can thrive by re-imagining their businesses in these challenging times.
Los Angeles, CA, October 22, 2009 --(PR.com)-- Andrea J. Simon, Ph.D., a corporate anthropologist, former business executive, and founder of Simon Associates Management Consultants, applies the tools of anthropology and ethnographic research to help companies re-imagine their businesses in today's trying times.
Dr. Simon will be speaking on how to turn challenging economic environments into new success stories by seeing, feeling and thinking differently about your business. For marketers this is particularly important as they help their companies create new demand and build new ways to find prospective customers.
Regardless of your business today—services, healthcare, retail, consumer products or business to business, hospitality or manufacturing--Dr Simon’s approach will show you how you can break through those barriers in your brain to experience new ways to see, feel and think about your current customers and those who could be.
Dr. Simon uses the theories developed in “Blue Ocean Strategy” by Renée Mauborgne and W. Chan Kim, to complement her approach as an anthropologist. Dr. Simon introduces the audience to the concept of a "strategic canvas" and where they might find unexpected "market spaces” as they try to build demand among new customers in previously untapped markets.
Attendees walk away with ground-breaking tools perfectly designed to help them succeed during these uncertain times.
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Dr. Simon will be speaking on how to turn challenging economic environments into new success stories by seeing, feeling and thinking differently about your business. For marketers this is particularly important as they help their companies create new demand and build new ways to find prospective customers.
Regardless of your business today—services, healthcare, retail, consumer products or business to business, hospitality or manufacturing--Dr Simon’s approach will show you how you can break through those barriers in your brain to experience new ways to see, feel and think about your current customers and those who could be.
Dr. Simon uses the theories developed in “Blue Ocean Strategy” by Renée Mauborgne and W. Chan Kim, to complement her approach as an anthropologist. Dr. Simon introduces the audience to the concept of a "strategic canvas" and where they might find unexpected "market spaces” as they try to build demand among new customers in previously untapped markets.
Attendees walk away with ground-breaking tools perfectly designed to help them succeed during these uncertain times.
###
Contact
Simon Associates Management Consultants
Andrea Simon
914-261-1631
www.simonassociates.net
Andrea Simon
914-261-1631
www.simonassociates.net
Contact
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