One Fifth of Organisations do Not Measure Intranet Success

East Sussex, United Kingdom, October 24, 2009 --(PR.com)-- More than one fifth of employers do not measure the success of their intranet facilities, a poll conducted by Caburn Hope last month reveals.

Twenty-one per cent of respondents stated that there were no procedures in place to assess the intranet offering within their organisation.

The top method of intranet measurement was shown to be the use of a feedback form with 43 per cent of the vote, whilst page impressions and time spent by user were jointly favoured by 14 per cent of those surveyed.

“The intranet is for employees and its contents should be led by employees,” said Chris Hopkins, managing director of Caburn Hope. “If there are no provisions in place to gauge intranet accessibility and the success of the content displayed there, you can never know whether the core messages you really want to drive home are ever being read, let alone absorbed and understood.

“Intranet facilities present an ideal opportunity to open up the flow of communication with employees. Measuring its success by embedding mechanisms to encourage feedback, whilst paying attention to the numbers of repeat users and click throughs, will allow you to create an intranet system which is entirely worthwhile to the organisation as a whole.”

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