Craig Blake Joins Perrone Group as Senior Executive Director of Sales and Marketing

Hingham, MA, October 23, 2009 --(PR.com)-- Perrone Group is pleased to announce that Craig Blake has joined their team as Senior Executive Director of Sales and Marketing. Blake will be based out of Perrone Group’s corporate headquarters in Hingham, MA and manage integrated marketing and sales nationally for our Business to Business and Business to Consumer channels.

“Craig has earned the respect of his colleagues and clients as a thought leader in the integrated marketing arena. The addition of his expertise to the Perrone Group team enhances our presence in the industry and strengthens our service offering to clients. We have a proven track record of recruiting top talent; Craig is the perfect fit for our professional, creative, growth environment,” said C.J. Floros, CEO of Perrone Group.

Prior to joining Perrone Group, Blake was Vice President of Sales at W.A. Wilde, where he helped clients leverage multiple channels to evolve their direct marketing programs. He brings an expertise and focus to several areas of integrated direct marketing including, marketing strategy, direct mail production and the creation of sophisticated highly targeted multichannel communications. During his tenure at Wilde over the last decade, Blake has had significant success in managing relationships with a wide range of industries such as Financial, Retail, Bio Science and High Tech to name a few.

Blake holds a degree in Marketing from Castleton State College in Vermont. He has been involved with the New England Direct Marketing Association (NEDMA) for over seven years, serving as President from 2006 – 2008 and currently serving as an Executive Board Member.

Craig is a frequent speaker at conferences nationally and is a published author; his articles have appeared in several industry magazines, including, DMNews, Chief Marketer, USPS Delivers and NEDMA News.

The Perrone Group specializes in the creation, development and execution of customized, multi-channel direct marketing programs where each program is individually tailored to our client’s unique needs and goals. The team at Perrone Group does this with an unrivaled passion and a collaborative spirit that you’ll be hard pressed to find anywhere else. For information email info@perronegrp.com or visit their website at www.perronegrp.com.

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