Picasso’s Rallies International Suppliers’ Support for Community Projects

Irwindale, CA, October 25, 2009 --(PR.com)-- Picasso’s Café, Bakery and Catering Company, the exclusive caterer and food sponsor for City of Hope’s Los Angeles Walk for Hope to Cure Breast Cancer in Duarte on October 25, has received commitments from Direct Pack Inc/PMC Global, Starbucks Coffee Foodservice, Sysco LA, Frito Lay, Hilton Garden Inn, Access Group, the Individual Group, Fresh Choice Produce, Hint® and the Baldwin Park Adult and Community Education Culinary School to support this year’s Walk for Hope with the donation of products and volunteers. A family-owned and operated company, Picasso’s is committed to its local community and has challenged its suppliers, partners and business associates to join in their efforts to support the fight against breast cancer.

“Generous donations like these enable us to increase our level of support and assist The City of Hope with an intensity we wouldn’t normally be able to reach.” said Vincent DeRosa, President, Picasso’s Cafe, Bakery and Catering Company.

“With the upcoming launch of our official community outreach program, Operation Paint, this is an exciting time for Picasso’s. This showing of support along with these types of donations is essential to creating local scholarship programs and assisting with other community needs,” said Marissa DeRosa-Buckisch, vice president, Picasso’s Cafe, Bakery and Catering Company. “We are excited to be working with City of Hope and to invited our vendors, associates and customers to get more involved. It truly makes work more joyful to be able to give back.”

“It’s an honor to be able to work with a company so focused on community outreach and to be able to debut our newest product, the Bottle Box™, at this national event,” said Craig Snedden, president, Direct Pack, Inc.

At the request of Picasso’s, Hint will provide their refreshing, new Hint water to thirsty walkers at the event. “Picasso’s is a stellar example of how a passionate, local company can impact a worldwide issue and we are very happy to support the cause in any way we can,” said Kara Goldin, CEO and Founder of Hint, Inc.

“We’re proud to support local businesses like Picasso’s and the launch of their community outreach program,” said Courtney Webb, assistant director, national events, City of Hope.

At Walk for Hope, over 9,000 survivors and supporters will travel on a 5k inspirational walk through the scenic City of Hope campus on Sunday, October 25. The event will feature live music, concessions from Picasso’s Café, Bakery and Catering Company, giveaways and a Survivors’ Pavilion, a dedicated area for those who battled breast cancer. Registration begins at 8 a.m. and 5k walk begins at 10 a.m.

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