Complete Identity Launches Business Tools System for Million Wishes

Coral Springs, FL, July 21, 2006 --(PR.com)-- Complete Identity (OTC: CIDY) announces the launch of the custom marketing and business tools system for fashion accessories company, Million Wishes.

Million Wishes is part of the Jones Apparel Group and has more than 300 representatives across the US. Jones Apparel Group (NYSE: JNY) has more than 20 popular brands under its management and is best known for Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Barneys and Easy Spirit, to name a few. The online site www.MWishesTools.com will eventually carry many products to help with the consultant’s marketing efforts.

About Complete Identity
Complete Identity provides expert service in the creation and maintenance of a captivating, memorable brand. Among the key strengths behind Complete Identity is the company's exceptional creative background as well as great experience in building businesses. CI’s flagship product, a custom business and marketing tools program is offered to companies of all sizes. Every program CI creates is unique and includes the design and printing of a multitude of items from business cards to stationary, marketing materials and more. In addition, regardless of a company's size, each program comes with a custom online system for easy access to view and order their business tools.

For more information:
Peter Miller
800.430.4990

Forward-Looking Statements: This press release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on the current expectations of the management of Complete Identity, Inc. only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Factors which could cause or contribute to such differences include, but are not limited to, factors detailed in the Company's Securities and Exchange Commission filings; economic downturns affecting the operations of the Company, and the need for adequate financing to achieve the new strategic plans and to complete management's overall plans and objectives. Complete Identity, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Complete Identity, Inc., reference is made to Complete Identity, Inc.‘s reports filed from time to time with the Securities and Exchange Commission.

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