IT Author’s Warning: Get with the Program or Get Out
Intriguing new book by industry pro is a visually engaging, people-focused manifesto on the future of Information Technology.
Verona, NJ, October 26, 2009 --(PR.com)-- Information Technology, or IT as it is more commonly known, is rapidly changing, and if the corporate planners who use it to grow their companies don’t change with it, IT just may as well stand for Immediately Terminated.
That is why Tom Tinsley, a veteran IT professional and technical writer, wrote “Enterprise Architects: Masters of the Unseen City.” The 194-page book, available from BookSurge on Amazon.com, Abebooks.com, Alibris.com and other online booksellers, presents new, effective and absorbing approaches to help business managers and IT directors, referred to in the industry as Enterprise Architects, reach new levels of IT innovation for their organizations.
Tinsley has successfully used his distinctive techniques at several companies in several states over the years. Since a strong IT infrastructure in the nation’s business community can only help strengthen the overall business and economic climate, the author decided to share his tactics and techniques in a book as a way of advancing Enterprise Architecture across the country.
With more than 100 color diagrams that can be automatically generated via free downloads from the author’s website (www.eatoolkit.com), and a focus on the human element—the Enterprise Architects themselves—instead of just on the work they’re required to do, the book stands alone among today’s selection of business and IT books. As many IT professionals are beginning to discover, the approach and presentation of “Enterprise Architects: Masters of the Unseen City” is entirely fresh, inspiring and approachable.
Digging for the Future
“The book uses a parallel between Enterprise Architecture analysis and an archaeological dig to bring clarity and understanding to the topic about the present and the future of IT,” explains Tinsley. “There are two characters, an IT veteran and an IT intern, and together they walk the reader through the various stages of the dig.”
As a result of “the dig,” readers absorb a better understanding of how Enterprise Architects can bring unprecedented innovation to their organizations, particularly in light of the fact that such methods as Cloud Computing and Social Networking are rapidly overshadowing more traditional methods of corporate IT.
The new book is a manifesto for protecting the future of IT that all involved in the field—veterans, novices, new employees, educators and students alike—will find imperative to have on their bookshelves.
“It’s an understatement that Enterprise Architecture, and all Enterprise Architects, are important to the health of our nation’s business and industry,” Tinsley says. “I worry that many of our Architects will soon be obsolete if they don’t follow the latest trends and learn how to use them. No one wants that to happen.”
About Tom Tinsley
Tom Tinsley is an Enterprise Architect who has taken on the personal goal of promoting the importance of his profession and its promise through a series of books, blogs, articles and lectures. He has worked in IT, including senior management positions for banks, state government and other companies and organizations, for many years. His first book, “Deadlines and Duct Tape: How to Manage the IT Function from a Business Perspective,” was very well-received. He joined the Beta Theta Pi fraternity while attending Emory University in Atlanta and graduated from Georgia State University with a BBA in Management. Tinsley now lives in west central Florida with his family and is beginning work on his third book.
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That is why Tom Tinsley, a veteran IT professional and technical writer, wrote “Enterprise Architects: Masters of the Unseen City.” The 194-page book, available from BookSurge on Amazon.com, Abebooks.com, Alibris.com and other online booksellers, presents new, effective and absorbing approaches to help business managers and IT directors, referred to in the industry as Enterprise Architects, reach new levels of IT innovation for their organizations.
Tinsley has successfully used his distinctive techniques at several companies in several states over the years. Since a strong IT infrastructure in the nation’s business community can only help strengthen the overall business and economic climate, the author decided to share his tactics and techniques in a book as a way of advancing Enterprise Architecture across the country.
With more than 100 color diagrams that can be automatically generated via free downloads from the author’s website (www.eatoolkit.com), and a focus on the human element—the Enterprise Architects themselves—instead of just on the work they’re required to do, the book stands alone among today’s selection of business and IT books. As many IT professionals are beginning to discover, the approach and presentation of “Enterprise Architects: Masters of the Unseen City” is entirely fresh, inspiring and approachable.
Digging for the Future
“The book uses a parallel between Enterprise Architecture analysis and an archaeological dig to bring clarity and understanding to the topic about the present and the future of IT,” explains Tinsley. “There are two characters, an IT veteran and an IT intern, and together they walk the reader through the various stages of the dig.”
As a result of “the dig,” readers absorb a better understanding of how Enterprise Architects can bring unprecedented innovation to their organizations, particularly in light of the fact that such methods as Cloud Computing and Social Networking are rapidly overshadowing more traditional methods of corporate IT.
The new book is a manifesto for protecting the future of IT that all involved in the field—veterans, novices, new employees, educators and students alike—will find imperative to have on their bookshelves.
“It’s an understatement that Enterprise Architecture, and all Enterprise Architects, are important to the health of our nation’s business and industry,” Tinsley says. “I worry that many of our Architects will soon be obsolete if they don’t follow the latest trends and learn how to use them. No one wants that to happen.”
About Tom Tinsley
Tom Tinsley is an Enterprise Architect who has taken on the personal goal of promoting the importance of his profession and its promise through a series of books, blogs, articles and lectures. He has worked in IT, including senior management positions for banks, state government and other companies and organizations, for many years. His first book, “Deadlines and Duct Tape: How to Manage the IT Function from a Business Perspective,” was very well-received. He joined the Beta Theta Pi fraternity while attending Emory University in Atlanta and graduated from Georgia State University with a BBA in Management. Tinsley now lives in west central Florida with his family and is beginning work on his third book.
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Joel Samberg
973-857-8070
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