New Book by Eric Popkoff, M.B.A., "The Expert's Guide to Internet Search & Research"

New York, NY, October 30, 2009 --(PR.com)-- The internet itself is a vast highway without visible road signs. This book provides the roadmap to navigate the internet successfully, efficiently and quickly, to find the information needed. With examples that are easy to understand by even the “technologically impaired,” you will be able to surf the internet for any details, publications, or information that you need.

This indispensable resource will become a handy reference book for everyone’s library, regardless of their current internet research abilities.

Topics covered include:
- The History of the Internet - Where did it come from & how did it evolve into its current form?
- Methods of Searching - How to complete an effective search using any type of search engine.
- Search Engines - How do they differ from each other & why the most popular ones are generally
the wrong choice in search engines.
- The Invisible Web - Why the web’s least known element is vital to understand and to use in order
to conduct effective research?

In today’s complex world there is a definitive need for internet research that goes beyond simple “googling”. Those who possess such skills will have a tremendous advantage over friends and colleagues who are unaware of these cutting edge tips & strategies showing the correct way to conduct internet research. Knowing the secrets to perform effective internet research will have a profound effect on readers’ abilities to collect important information for both their personal and business use.

Eric Popkoff has been involved with the analysis and effective use of online information delivery systems for over 30 yrs. Born in NYC, he attended Bernard Baruch College (C.U.N.Y.) receiving a B.B.A. and two concurrent MBA degrees. Popkoff started a firm, which for 20 yrs, helped small companies acquire funding to become publically traded entities. The Author was one of the first members of the Dow Jones News Retrieval System (1979), as well as Compuserve (1982), GE Information systems (1985), America Online (1987), Delphi Internet (1988), and Pipeline (1989). He next founded Undiscovered Equities Research Corp, performing on-demand research for investors & brokerage firms, and P.R. services for public companies.

The Author has recently been on the faculty of Touro College, Brooklyn College and other C.U.N.Y. Universities where he designed and developed courses on Internet Research. Mr. Popkoff is at work on the sequel to this book and resides with his wife in Long Island, New York.

###