Want to Beat Graffiti? London Charity Has the Answer

Urban Eye strategy helps revive some of London’s most desolate streets. Community-led environmental design charity Urban Eye is spearheading a new campaign to revive London’s neglected streets, based around the discovery that graffiti can be beaten.

London, United Kingdom, October 29, 2009 --(PR.com)-- Urban Eye’s research has found that graffiti and fly-posting is most visually dominant on plain flat surfaces. By breaking up plain walls and surfaces with innovative public art, use of specialised materials and improved lighting, subsequent graffiti loses its impact.

1. A typical Urban Eye target location. 2. Urban Eye Mosiac workshop in a primary school. 3. A completed mosaic installation.

The charity is using these strategies to renew run-down inner city areas, creating a safer and more attractive environment for Londoners. It has transformed over 34 London locations by creating more attractive and popular spaces and by dramatically reducing graffiti.

Urban Eye’s main strategies for fighting graffiti are:
· Community involvement – Urban Eye involves schools, local residents and youth groups to create landmark sites that build community pride and discourage graffiti.
· Alternative surfaces – Mosaics, ceramic tiles and TRIO cladding (which was developed by Urban Eye) provide attractive, cleanable, graffiti and fly-posting deterrent surfaces.
· Improved lighting – Helps to increase pedestrian use and safety at remote locations.

‘Before’ photos at Ladbroke Grove bridge, showing 1. flyposting and 2. pigeon fouling. 3. ‘After’ TRIO cladding installation.

Mark Moys, Projects Manager at Urban Eye says: “Graffiti is a significant problem in London. In a survey we carried out recently over half of those questioned (61%) said they would consider taking a cab rather than walking or cycling through neglected graffiti-ridden areas. Most of our respondents (83%) would avoid streets that they consider to be neglected.

“Working in partnership with communities and statutory organisations, Urban Eye has helped improve many dilapidated areas of London. In my view it’s time Londoners demanded better maintained and more welcoming streetscape environments!”

1&2 ‘Before’ photos of Acklam Footbridge, showing normal graffiti build-up. 3. ‘After’ - Urban Eye stencil based mural.

Urban Eye was able to improve Acklam Footbridge using a combination of these strategies. The bridge is an unlovely structure located in an isolated and harsh inner city environment, with the atmosphere made worse by the presence of tagging and fly-posters. The local council found efforts to clean the bridge were hopeless, with tags reappearing immediately. Since Urban Eye became involved, the area has been positively and lastingly transformed.

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Urban Eye
Alex Shapiro
07792 785 497
www.urbaneye.org.uk
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