Caburn Hope Creates Multi-Platform Communications Strategy for Goodrich

Brighton, United Kingdom, October 30, 2009 --(PR.com)-- Caburn Hope has created a comprehensive pensions and flexible benefits communications programme for global aircraft and defence services supplier, the Goodrich Corporation.

After making some sensitive changes to its pension arrangements and introducing a new Defined Contribution scheme, Goodrich sought an effective way to help its UK employees make an informed decision when saving for retirement. Simultaneously Goodrich also launched its first flexible benefits scheme, Flextra.

Caburn Hope was appointed to create a communications strategy to launch Flextra and steer staff through the pensions consultation period. The brand ‘My Future, My Choice, My Reward’ was conceived by Caburn Hope and was consistently applied to all communications with a tone of voice which was considerate of this sensitive subject and encouraged employees to prepare for the future together with their employer.

The solution took a multi-platform approach, including a tailored website designed to provide a resource for both pensions and Flextra for employees. The site supports user generated pensions content which changes according to the scheme the user is viewing, and runs through the available flex options.
The communications package included in-print newsletters, posters, brochures for both Defined Contribution and Defined Benefit pensions schemes and a booklet to outline the new Flextra scheme.

The Goodrich Corporation is a global employer of over 25,000 people at 80 facilities across 16 countries. Its systems and services are supplied to aircraft and engine manufacturers, airlines and defence forces around the world.

###