Reality is Becoming Augmented – and Mobile; acrossair iPhone Application Takes to the Road

New York, NY, October 30, 2009 --(PR.com)-- acrossair today announced that it will be attending ad:tech at the Jacob Javits Center in New York City on November 4 - 5, 2009. They can be found at booth #2034.

acrossair leads in the development of Augmented Reality applications for Apple’s iPhone and allows marketers to engage their audience in a new and unique way. The AR Browser is one such product, currently in production, that acrossair will recommend marketers consider for their marketing mix. Utilizing GPS, the internal compass and the accelerometer built into the iPhone 3GS, the application layers relevant data onto the live feed captured via the phone’s camera to provide the user with reality, augmented with information such as directions, specials and more that can enhance a person’s life.

Launched applications currently available from acrossair on the iTunes apps store include Nearest Wiki, Nearest Places, PhotosAR, Tokyo Nearest Subway, (London) Nearest Tube, Paris Nearest Metro, Barcelona Nearest Metro, Madrid Nearest Metro, San Francisco Nearest Transit, Chicago Nearest Transit and New York Nearest Subway.

For additional information visit acrossair’s website at www.acrossair.com/press, or call 646.442.4494

Press Contacts:
Dana Farbo
acrossair
dana@acrossair.com
646.442.4494

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