ABC11 Severe Weather Radio Giveaway to Conclude On Nov. 30

Raleigh, NC, October 31, 2009 --(PR.com)-- John Idler, president and general manager of ABC11 Eyewitness News (www.abc11.com), has announced a program to make All Hazard Weather Alert Radios available at a reduced cost to North Carolina residents. Through this Severe Weather Radio Giveaway promotion, residents have the opportunity to purchase a severe weather radio at local Walgreens stores for a reduced rate. The radios sound an alarm and provide life-saving information from the National Weather Service and the Department of Homeland Security by warning you of tornadoes, floods, hurricanes and other local emergencies. The program will end on Monday, Nov. 30, the end of hurricane season.

Quotes:
“We are pleased to partner with Walgreens and make severe weather radios available for local residents at a reduced cost,” said Idler. “This is just one way that ABC11 is working to keep our community members safe.”

New Media Content:
Video detailing the severe weather radio giveaway promotion, how to use a severe weather radio, and where to find a local participating Walgreens store nearest you can be found at: http://abclocal.go.com/wtvd/story?section=weather&id=6776178.

Details:
- As part of the event kick-off, ABC11 gave away 111 radios for free to residents in the City of Wilson and members of several community groups where a tornado surprised residents in the middle of the night in November 2008.

- Severe weather radios normally retail for $60 or more. Through the promotion, these radios will be available to purchase at any local Walgreens for $29.95.

- ABC11 gave away 5,285 severe weather radios between April 1 and June 30, 2009.

About ABC11 Eyewitness News:
ABC11 Eyewitness News provides 33 hours of local news every week, serving more than 1 million households in a 22-county area in North Carolina and Virginia. Eyewitness News also provides news, weather and sports information 24 hours a day on ABC11.com as well as serving two additional digital channels, ABC11 Eyewitness News Now on Time Warner cable channel 213, and Live Well HD on Time Warner 212. ABC11 WTVD is part of the Disney-ABC Television Group, which is home to all of The Walt Disney Company's worldwide entertainment and news television properties. For more information, go to www.abc11.com.

Jennifer Fair
MMI Public Relations
(919) 233-6600
jennifer@mmipublicrelations.com
http://twitter.com/MMIPR
www.mmipublicrelations.com

###