ViB Holdings LLC Announces Distributing Agreement with Tri-Eagle Beverage Company to Bring Vacation in a Bottle to Northern California

Dallas, TX, October 31, 2009 --(PR.com)-- Today ViB Holdings LLC, manufacturer of the trendsetting beverage Vacation in a Bottle, adds Tri-Eagle Beverage Company to its expanding roster of distributors.

Tri-Eagle Beverage Company is a premium beverage sales and distribution company focused on both alcoholic and non-alcoholic beverages. The Fairfield, CA based distributing company will deliver ViB to retail outlets throughout Napa and Solano counties and portions of Sacramento county.

"The energy drink segment has become diluted and has likely peaked. People would rather be relaxed than wired, so there is a strong demand for this unique, new category of relaxation beverages. ViB delivers on every front with its ingredients, taste and calming effects," says Tom Maples, General Manager with Tri-Eagle Beverage Company.

Travis Hollman, Vacation in a Bottle founder, couldn’t agree more. “The relaxation segment is exploding and we’re proud to announce that ViB sales are up 252-percent his year.”

“ViB has an enormous following in California where people embrace a more relaxed lifestyle. We’re excited to work with such a strong distributor in California who understands where the beverage industry is going,” explains Hollman.

Laid-back Californians aren’t the only ones flocking to stores for ViB. Celebrities are fans too. Phoenix Suns forward Amar’e Stoudemire, Jessica Simpson and Green Bay Packer Marco Riviera are among the famous investors and A-list admirers.

“ViB delivers a healthy and natural way to relax while enhancing focus and concentration. With two great tasting flavors, the original Pomegranate and our new Mango Lime, we are giving consumers a choice they have never had until now,” Hollman explains.

ViB, Vacation in a Bottle, is currently available at major convenience and grocery stores including 7-Eleven and Arco AM/PM.

For more information about ViB, please visit www.vacationinabottle.com.

About Tri-Eagle Beverage Company
Tri-Eagle delivers liquid refreshment throughout Napa and Solano counties and portions of Sacramento county. The distinctive beverage company is based in Fairfield, CA and distributes to various retail channels within northern California. For more information about Tri-Eagle Beverage Company and its full line of beverages, please contact Tom Maples, General Manager, either via email at tom.maples@tri-eaglebev.com or by phone at (707) 422-5590.

About ViB
Dallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun. Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).

ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage. Hollman and Valdene launched ViB after seeing a growing backlash against the energy drink market. ViB’s main ingredient is the amino acid L-Theanine, the same ingredient that gives green tea its calming effect. Combined with other amino acids and B-vitamins, ViB is a low-sugar, no caffeine, lightly carbonated beverage that relaxes, while increasing focus and concentration.

And, ViB has tremendous star power behind it. Singer and actress Jessica Simpson says, “Vacation in a Bottle is the most refreshing surprise. With my crazy schedule “ViB” helps me to relax and stay focused. I feel less stressed and more balanced after just one. Who doesn’t love to go on a vacation! I can be there every day with Vacation in a Bottle.”

ViB has been the relaxation beverage of choice in many late night and reality show green rooms. Celebrity investors include: Cincinnati Bengals sensation Roy Williams, Dallas Stars’ Forward Mike Modano, Cowboys’ Tight End Jason Witten, Mavericks’ President Donnie Nelson, Phoenix Suns forward Amar’e Stoudemire, and Green Bay Packer Great, Marco Riviera.

ViB is available nationwide at major retailers including 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, United Market Street and many other independent retailers nationwide.

For more information about ViB and ViB Holdings LLC, visit www.vacationinabottle.com or follow ViB on Twitter @drinkvib. Or, visit our official fan page on Facebook at ViB – Vacation in a Bottle.

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ViB Holdings, LLC
Kate Hall
214.749.7767
www.VacationinaBottle.com
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