DOTI Announces New Vice President of Stores

Barrington, IL, September 30, 2006 --(PR.com)-- As Designs Of The Interior (DOTI), an upscale network of nearly 30 design stores, continues to grow, new positions are being created to better serve franchisees and customers. Most recently, Cliff Oxford has come on board as the vice president of stores. 

In this capacity, Oxford will be responsible for overseeing DOTI's retail efforts in areas such as product development, store planning, personnel, and business development. Oxford will maintain relationships with more than 200 vendors in the areas of furniture, wall coverings, window treatments, floor covering, lighting and accessories to ensure that DOTI stores carry the highest quality and best selection. He will also work closely with franchisees to ensure implementation of the DOTI business model at the local level and will be relocating to Tampa to work. 

Cliff Oxford has an extensive background in the home furnishing industry including various high leveled positions at distinguished companies like Lowe’s Home Improvement Centers, LifeStyle Furnishings International, Maitland-Smith and most recently Oxford Contract & Design. "Cliff brings a tremendous track record of people and product development within the home furnishings industry to DOTI. His leadership will be an asset as we move DOTI to the next level of growth,” said Jim Evanger, chief executive officer of DOTI franchising. 

Meanwhile, Frank Goldoni, formerly vice president of franchising, now assumes the title vice president of operations. Goldoni will continue to be instrumental in assisting current and future Design Store owners as DOTI expands. With the addition of Oxford, he will be able to focus even more on operations. DOTI plans to add 15 to 20 new locations in 2007 and have 65 Design Stores open nationwide by the end of 2008 through a combination of single- and multi-unit ownership.

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