XYIENCE and Circle K Stores Present Contest Winner with a New Harley-Davidson
Promotion generates a 30 percent increase in sales of Xenergy at Circle K stores.
Las Vegas, NV, November 06, 2009 --(PR.com)-- Shannon Moore of Tucson was named the winner of the XYIENCE/ Circle K Harley-Davidson giveaway on Tuesday, Oct. 27, receiving a 2009 Harley-Davidson Sportster 883 Low. Reuben Rios, XYIENCE vice president of sales, and Heather Heller, Circle K business manager in the package beverages, beer, and liquor division, presented Moore, a 45 year-old security officer, with his new bike at the Circle K administrative offices in Tempe, Ariz. Moore’s name was selected at random from entries received during the five-week promotion in 625 Circle K locations in Arizona and Nevada. Moore says he and his wife were shocked to learn that he’d won; Moore is a regular Circle K customer and picks Mango Guava as his favorite Xenergy flavor. Circle K reports that during the promotion, sales of Xenergy Premium’s four flavors—Cherry Lime, Cran Razz, Blu Pom and Mango Guava—increased by 30 percent, though no purchase was necessary to enter the contest.
“The promotion was very effective in raising awareness of the Xenergy brand among Circle K shoppers, which evident by the increase in sales. XYIENCE provided a standee of UFC fighter Wanderlei Silva, which grabbed shoppers’ attention. Our customers identify with the Harley-Davidson brand, so the entire promotion generated a great deal of excitement in our stores,” says Heather Heller, Circle K business manager in the package beverages, beer, and liquor division.
Moore is the second person this year to take home a new Harley-Davidson from XYIENCE; both brands are official sponsors of the Ultimate Fighting Championship (UFC), which has gained tremendous popularity in recent years among the 18 – 34 year old demographic. Earlier this year, XYIENCE conducted a similar Harley-Davidson giveaway at Kum & Go stores, where sales of Xenergy quadrupled in participating locations during the promotional period.
Earlier this week, amateur filmmaker Joe Kreidel, also from Tucson was named the October winner for XYIENCE’s Xtreme Video of the Month contest, a six-month contest hosted by Urban Climber’s UCTV (www.myuctv.com), the magazine’s YOUTUBE for rock climbers’ website. Kreidel won a one-month supply of Xenergy Xtreme.
About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.
Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.
XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-V2—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.
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“The promotion was very effective in raising awareness of the Xenergy brand among Circle K shoppers, which evident by the increase in sales. XYIENCE provided a standee of UFC fighter Wanderlei Silva, which grabbed shoppers’ attention. Our customers identify with the Harley-Davidson brand, so the entire promotion generated a great deal of excitement in our stores,” says Heather Heller, Circle K business manager in the package beverages, beer, and liquor division.
Moore is the second person this year to take home a new Harley-Davidson from XYIENCE; both brands are official sponsors of the Ultimate Fighting Championship (UFC), which has gained tremendous popularity in recent years among the 18 – 34 year old demographic. Earlier this year, XYIENCE conducted a similar Harley-Davidson giveaway at Kum & Go stores, where sales of Xenergy quadrupled in participating locations during the promotional period.
Earlier this week, amateur filmmaker Joe Kreidel, also from Tucson was named the October winner for XYIENCE’s Xtreme Video of the Month contest, a six-month contest hosted by Urban Climber’s UCTV (www.myuctv.com), the magazine’s YOUTUBE for rock climbers’ website. Kreidel won a one-month supply of Xenergy Xtreme.
About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.
Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.
XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-V2—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.
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Contact
Stephanie Forte
702-596-9866
www.xyience.com
702-596-9866
www.xyience.com
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