Business Intelligence Leader InfoZoom Recognized in BeyeNETWORK Spotlight

Minneapolis, MN, November 11, 2009 --(PR.com)-- InfoZoom, a worldwide leader in data analysis, has been selected to do a spotlight by the BeyeNETWORK, the well respected experts in Business Intelligence topics. Playing a key role in the spotlight is InfoZoom’s use of ‘in memory analytics’, which changes the way data analysis is done. Likewise, the forum highlights BeyeNETWORK’s commitment to showcasing the latest innovations in data analysis. Speaking for InfoZoom was SoftLake Solutions, which sells the InfoZoom product suites in North America. The spotlight can be found at http://www.b-eye-network.com/watch/11386.

The spotlight showed how InfoZoom effectively addresses decision-challenged organizations. SoftLake Solutions, experts themselves in business intelligence, has found that:

- Executives frequently don’t have access to quality data for decision making
- That the rest of organizations have even less quality data
- That organizations are typically ill equipped to answer the question ‘why?’

As a pioneer in using MP3 compression for business data, InfoZoom uses in memory analytics to hold and display entire databases to its user. It is through this ‘big picture overview’ and the ability to immediately dive into segments that data user’s have an unprecedented understanding of data. The net result is that IT analysts see data quality issues instantly and business analysts can make decisions much more quickly.

Mary Jo Nott, executive editor of the B eye Network, summed up the spotlight as InfoZoom is “really cool stuff when it comes to BI and data analysis.”

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