Riviera Casino Selects G.A. Wright Marketing as Direct Marketing Agency

Denver, CO, November 07, 2009 --(PR.com)-- G.A. Wright Marketing, Inc., the country’s leading casino marketing agency, has been selected by Riviera Casino of Black Hawk, Colorado to be its direct marketing partner.

“G.A. Wright offers exceptional gaming expertise and creative talent and we’re very pleased to have them on board to manage our direct marketing programs,” said Director of Marketing Robert Abeyta. “In these challenging times and in our competitive environment, targeted direct marketing programs are essential. G.A. Wright will help take us to the next level and help us stay competitive.”

The Denver-based agency will provide strategic consultation, creative services and direct mail management for The Riviera which features 870 slot machines, 11 table games and two restaurants.

G.A. Wright Marketing, Inc. provides comprehensive marketing services for scores of gaming and hospitality properties throughout the country.

For information: jackb@gawright.com
Phone: 303.393.4530.

###