Pisarkiewicz Mazur & Co Reveals Misconceptions with Social Marketing
New York, NY, November 12, 2009 --(PR.com)-- Small businesses have found some success in using social media for marketing. Now, mid-sized and large businesses are running to get into the act as well. Because so many managers are already using some of these networks personally, they’re thinking it’s relatively easy to do, and immediately after they open an account on Facebook, success will be just around the corner. Well, with luck or occasional brilliance, lightning in a bottle can happen (and in no better place than the social network world). But if you’re a national marketer, there are a number of misconceptions being put to you by supposed experts about social media marketing. Here are three:
- A few people, working part time, with no technical support can mount a massive, targeted campaign - You’ll need a big smart team to do it.
- Social media requires less professionalism and limited creativity than other media channels to keep people loyal and interested - You’ll need hyper-fast super creative content.
- If there are opportunities or issues with your brand evolving on the network, managers can wait to learn about it and respond - You’ll need to see what’s happening in real time.
These critical issues and others, if effectively and professionally addressed, will lead to extraordinary opportunities to win the hearts, minds and pocketbooks of the more than 1.5 billion potential consumers on thousands of social media networks in what is truly a powerful media channel. If you know how, you can find the targets of your interest plus how, when and where to engage that audience to get them to act. Then, with the right messaging and incentives, they can become an ambassador of your products, services and brand to those they influence via their networks.
Through extensive experience, research and proprietary methodology, the PM & CO team has answers to these issues. Using a unique planning and delivery process that combines human scale output, brand-focused creative and real time monitoring tools, PM & CO has found ways to help a brand flourish in the world of social networking. The bottom line is that they have a capability in social media that makes sense of this powerful segment of the internet for clients and delivers measurable results.
About Pisarkiewicz Mazur & Co
Founded in 1979, PM & CO is an award-winning, internationally recognized branding and marketing communications consultancy. Their unified creative approach, combining traditional and alternative media, delivers sales and profits with an exceptional return on investment. Their expert business solutions include the conceptual design and development of brand identity, websites, print collateral, advertising, direct response, packaging, environmental applications and social media marketing.
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- A few people, working part time, with no technical support can mount a massive, targeted campaign - You’ll need a big smart team to do it.
- Social media requires less professionalism and limited creativity than other media channels to keep people loyal and interested - You’ll need hyper-fast super creative content.
- If there are opportunities or issues with your brand evolving on the network, managers can wait to learn about it and respond - You’ll need to see what’s happening in real time.
These critical issues and others, if effectively and professionally addressed, will lead to extraordinary opportunities to win the hearts, minds and pocketbooks of the more than 1.5 billion potential consumers on thousands of social media networks in what is truly a powerful media channel. If you know how, you can find the targets of your interest plus how, when and where to engage that audience to get them to act. Then, with the right messaging and incentives, they can become an ambassador of your products, services and brand to those they influence via their networks.
Through extensive experience, research and proprietary methodology, the PM & CO team has answers to these issues. Using a unique planning and delivery process that combines human scale output, brand-focused creative and real time monitoring tools, PM & CO has found ways to help a brand flourish in the world of social networking. The bottom line is that they have a capability in social media that makes sense of this powerful segment of the internet for clients and delivers measurable results.
About Pisarkiewicz Mazur & Co
Founded in 1979, PM & CO is an award-winning, internationally recognized branding and marketing communications consultancy. Their unified creative approach, combining traditional and alternative media, delivers sales and profits with an exceptional return on investment. Their expert business solutions include the conceptual design and development of brand identity, websites, print collateral, advertising, direct response, packaging, environmental applications and social media marketing.
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Contact
Pisarkiewicz Mazur & Co., Inc.
Brian Stoehr
212-714-1700
www.designpm.com
Brian Stoehr
212-714-1700
www.designpm.com
Contact
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