Virtual Iris Announces Rich Media iPhone™ Compatibility

Los Angeles, CA, November 11, 2009 --(PR.com)-- Virtual Iris, the fastest platform for creating and viewing rich media content, has announced that its patented technology is now iPhone compatible. iPhone users can view and interact with websites, games, banner ads, presentations, and other multimedia content created using Virtual Iris.

“No other technology displays multimedia content on the iPhone faster than we do,” said Virtual Iris Founder and President, Gary Kramer. “Some of the most prominent platforms can only access rich media content though applications. Apple doesn’t support runtime plug-ins like Flash Player on the iPhone. We don’t require plug-ins so access to content created using Virtual Iris isn’t restricted to applications.”

Virtual Iris has gained traction in the rich media marketplace not only because of the speed it displays dynamic content, but also because of the ease of rich media display ad creation. “I’m not exaggerating when I say that Virtual Iris has changed our business,” says Jim Waltz, President of comScore Top 10 ad network Traffic Marketplace. “Virtual Iris has vastly improved the speed at which we can deliver and display high quality, interactive content. The platform’s iPhone compatibility will make it that much more attractive, opening up access to a new, large, and affluent audience.”

Virtual Iris is a “next generation” interactive design tool with advanced features such as 3-D rotating effects, video, and the use of existing Flash-created content in an easy to use “drag and drop” menu-driven format.

About Virtual Iris

Designed for Internet publishers, creative agencies, and web developers, the Virtual Iris platform is the fastest way to display and create dynamic multimedia content. Conceived in 2003, the solution underwent five years of development, testing, and refinement. In 2008, after being awarded four U.S. patents, the Virtual Iris platform took final form. Users have found it greatly reduces the complexity and high cost of creating rich media content. It has proven to stimulate sales and streamline the online buying process. For more information visit us at www.virtualiris.com.

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