Christmas Hamper Vendor Sees Careful Planning for the Downturn Pay Dividends

Shaftesbury, United Kingdom, November 13, 2009 --(PR.com)-- Sam Hayward, Company Director, commented on the company's ability to react quickly to a changing market place, "We're well known for our range of Christmas hampers and gifts, but we're breaking into new markets, both in terms of the new products such as sweet hampers that we've added to our range and the lower retail price points that we're targeting."

Hayward adds, "Our business caters very much for the corporate customer and we're seeing companies carefully managing their discretionary spending in 2009. By featuring a wider range and lower priced gifts than ever before, we're catering for a larger segment of the Christmas hamper market than in previous years and we're able to attract customers who might otherwise have been unable to buy hampers."

With hampers from as little £13.50, through to the epicurean Celebration Hamper at £450.00, the company is able to attract corporate buyers whose budgets for entertainment at Christmas are shrinking. Hayward says "We've taken a number of orders from new customers who have laid on staff parties in previous years. We're able to offer a cost effective solution which employees can take home and share with their families."

The Virginia Hayward Christmas range is currently available for sale on the company's website with the majority of items available for delivery until the 23rd December 2009.

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