MDE Selects Dodge Communications

Healthcare PR agency to help brand and position provider of dental EDI technology

Atlanta, GA, November 16, 2009 --(PR.com)-- Dodge Communications, a public relations and marketing agency serving the healthcare industry, today announced that MDE, a provider of real-time electronic data interchange (EDI) solutions in the dental market, has signed on for PR and marketing services.

Dodge Communications will create a complete marketing and PR campaign that leverages MDE’s niche specialization in the dental sector to help create brand awareness. The healthcare marketing agency will do this through a variety of tactics, including PR strategy, copywriting, media relations, identifying speaking opportunities and developing corporate messaging.

“We chose Dodge based on their extensive experience helping healthcare companies build their brand through marketing and PR,” said Richard Moore, CEO of MDE. “Dodge’s reputation for professionalism and ability to produce real results quickly drove us to align with the agency, and we are certain that their efforts will increase our visibility in the industry.”

MDE specializes in EDI solutions for dental insurance payers, provider practices, practice management system vendors, healthcare clearinghouses and billing services utilizing real-time claims adjudication (RTA) technology. The organization works with experienced dental professionals to provide real-time electronic transactions for the entire dental marketplace to reduce costs, minimize A/R days and streamline workflow for payers and providers.

“We are always excited to welcome a new client to the Dodge team, especially when the company acts as a thought leader in their market,” said president and CEO Brad Dodge. “We look forward to the opportunity to enhance their market share by creating an encompassing marketing and PR campaign that leverages MDE’s knowledge of the dental industry.”

About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies strengthen credibility and brand awareness with the goal of gaining market share. For more information, visit www.dodgecommunications.com or call (770) 998-0500.

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Dodge Communications
Megan Harrison
770-576-2560
www.dodgecommunicaitons.com
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