Is Fear-Think on the Rise? New Book Blames Media "Fear Merchants"
A new book reveals how the “fear merchants” are increasing their power and profits in the marketplace, and how to protect against their "fear-think" tactics.
Lewis Center, OH, November 18, 2009 --(PR.com)-- Are fears serving more and more as the drivers behind consumer decisions? “Absolutely,” one marketing expert claims.
Dr. Carroll Conklin, a 30-year advertising veteran and brand consultant, reveals how the so-called “fear merchants” leverage consumer fears for power and profit in a new book, Fire Your Fears! How the Fear Merchants Are Capturing Your Wallet and Soul … And How to Stop Them.
The fear merchants of big business, big government and the media rely on “fear-think” to advance their agendas because it’s effective, according to Conklin. But there is a catch: “Selling with fears is like a magic trick,” the author explains. “Once you know how a magic trick works, it loses its impact. The same is true for fears.”
The book shows consumers how to protect themselves from the fear merchants. It provides a step-by-step guide for neutralizing personal fears by “firing” them. “Your fears are beliefs that you have hired, just as a business hires employees,” Conklin explains. “Since you hired them, you have the power to fire them.”
Conklin adds, “Firing your fears is actually easier than learning to live with them. And far more satisfying.”
Fire Your Fears! How the Fear Merchants Are Capturing Your Wallet and Soul … And How to Stop Them is available at http://www.fireyourfears.com/
###
Dr. Carroll Conklin, a 30-year advertising veteran and brand consultant, reveals how the so-called “fear merchants” leverage consumer fears for power and profit in a new book, Fire Your Fears! How the Fear Merchants Are Capturing Your Wallet and Soul … And How to Stop Them.
The fear merchants of big business, big government and the media rely on “fear-think” to advance their agendas because it’s effective, according to Conklin. But there is a catch: “Selling with fears is like a magic trick,” the author explains. “Once you know how a magic trick works, it loses its impact. The same is true for fears.”
The book shows consumers how to protect themselves from the fear merchants. It provides a step-by-step guide for neutralizing personal fears by “firing” them. “Your fears are beliefs that you have hired, just as a business hires employees,” Conklin explains. “Since you hired them, you have the power to fire them.”
Conklin adds, “Firing your fears is actually easier than learning to live with them. And far more satisfying.”
Fire Your Fears! How the Fear Merchants Are Capturing Your Wallet and Soul … And How to Stop Them is available at http://www.fireyourfears.com/
###
Contact
Dr. Carroll Conklin
614-402-5371
www.fireyourfears.com
614-402-5371
www.fireyourfears.com
Contact
Categories