Egypt Yellow Pages Contributes to Terry Fox Run Charity Event at the Giza Pyramids

Cairo, Egypt, November 19, 2009 --(PR.com)-- As part of its corporate social responsibility program, Egypt Yellow Pages Ltd participated last week in the 2009 Terry Fox Run, the annual non-competitive charity event held in commemoration of Canadian cancer activist Terry Fox.

The Terry Fox Run is held around the globe each year in various locations. The 2009 event for Egypt, organized by the Canadian Embassy in Egypt, was held at the Giza Pyramids on November 14. The Terry Fox Run, unlike other major fund raising events, has no corporate sponsorship and no fund raising minimums. In keeping with the approach of its founder, Terry Fox, the event is all-inclusive, non-competitive, and run strictly on a volunteer basis.

“We, at Egypt Yellow Pages Ltd, have always prided ourselves on having a strong corporate social responsibility program, and participating in the Terry Fox Run was just one of the many ways that we that give back to the community, both locally and globally,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “For example, our voluntary payroll deduction plan for the Children’s Cancer Hospital, through which many of our employees donate money directly from their paychecks to the hospital every month, has been running for many years now, without missing a beat.”

Egypt Yellow Pages Ltd also offers any charitable organization free advertising to increase their awareness, and hopefully donations, via Yellow.com.eg and Egypt Yellow Pages Ltd print products. More than 15 charitable organizations are currently taking advantage of this program.

In efforts to contribute to a cleaner environment, Egypt Yellow Pages Ltd recycles all the print directories it can collect after their shelf-life expires. For example, before distributing the 80,000 new copies to hotels with each new version, Egypt Yellow Pages Ltd collects the old ones first for recycling with Resala. Egypt Yellow Pages Ltd also has a recycling program for all printed materials produced by the company in each of its 15 offices across Egypt.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellow.com.eg/

Contact: Lars Mourey
+20122196954
http://www.yellow.com.eg/

###