Private Label Growth Comes Naturally for New Grass Bison Company
Consumer demand for all-natural meat snacks has fueled triple-digit growth for New Grass Bison Company. President Jeff Adair is optimistic about the future of the all-natural meat snacks category and is expanding the Company’s product line to include all-natural beef, pork, chicken, and turkey snack sticks. He plans to show the expanded line for the first time at this week's Private Label Manufacturers Association show in Chicago.
Shawnee, KS, November 19, 2009 --(PR.com)-- 250 percent growth during the past two years leaves Jeff Adair wondering what his business will look like in a strong economy. As he prepares to attend the Private Label Manufacturer’s Association (PLMA) annual trade show, which begins today in Chicago, the president and founder of New Grass Bison Company (NGBC) has never been more optimistic about the future.
“The strength of consumer demand for all-natural, healthy protein snacks has more than offset the negative impact of the recession,” said Adair. This past August, the Natural Marketing Institute noted that most products jumped to their highest usage levels ever, in its annual Lifestyles of Health and Sustainability report.
NGBC has achieved its growth solely with bison products among its offering, however Adair’s optimism about the future of the all-natural meat snacks category has led him to expand the Company’s product line to include all-natural beef, pork, chicken, and turkey snack sticks. He plans to show the expanded line for the first time at PLMA.
Like its bison snacks, NGBC’s expanded all-natural meat snacks boast no MSG, no added nitrites, nor any artificial preservatives. “Our product sourcing and production techniques meet even the stringent demands of retailers like Whole Foods,” says Adair.
While Adair has not pursued 100% organic product sourcing, he believes the “all-natural” characteristic of NGBC’s meat snacks line appeals to a broader consumer segment, and can achieve even greater growth than that forecast for organics. The market research firm Mintel has said that organic food purchases now account for about three percent of total US food sales, and those figures are expected to rise steadily by 19 percent to 2013.
Retailers interested in seeing NGBC’s all-natural meat snack line can meet Adair at booth #2260 at the PLMA show. All NGBC products are made in the U.S.A. For more information on NGBC and to browse its online catalog, visit www.newgrassbison.com.
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New Grass Bison Company was established in 2001, with its goal to incorporate healthy, non-evasive farming techniques to provide the highest quality, best-tasting bison meat anywhere. The company works with quality minded small to medium-sized farmers and ranchers who raise bison in their native environment. New Grass Bison Company offers a complete range of bison meat products including ground bison, bison burgers, steaks, roasts, sausages, jerky, and meat snacks.
“The strength of consumer demand for all-natural, healthy protein snacks has more than offset the negative impact of the recession,” said Adair. This past August, the Natural Marketing Institute noted that most products jumped to their highest usage levels ever, in its annual Lifestyles of Health and Sustainability report.
NGBC has achieved its growth solely with bison products among its offering, however Adair’s optimism about the future of the all-natural meat snacks category has led him to expand the Company’s product line to include all-natural beef, pork, chicken, and turkey snack sticks. He plans to show the expanded line for the first time at PLMA.
Like its bison snacks, NGBC’s expanded all-natural meat snacks boast no MSG, no added nitrites, nor any artificial preservatives. “Our product sourcing and production techniques meet even the stringent demands of retailers like Whole Foods,” says Adair.
While Adair has not pursued 100% organic product sourcing, he believes the “all-natural” characteristic of NGBC’s meat snacks line appeals to a broader consumer segment, and can achieve even greater growth than that forecast for organics. The market research firm Mintel has said that organic food purchases now account for about three percent of total US food sales, and those figures are expected to rise steadily by 19 percent to 2013.
Retailers interested in seeing NGBC’s all-natural meat snack line can meet Adair at booth #2260 at the PLMA show. All NGBC products are made in the U.S.A. For more information on NGBC and to browse its online catalog, visit www.newgrassbison.com.
###
New Grass Bison Company was established in 2001, with its goal to incorporate healthy, non-evasive farming techniques to provide the highest quality, best-tasting bison meat anywhere. The company works with quality minded small to medium-sized farmers and ranchers who raise bison in their native environment. New Grass Bison Company offers a complete range of bison meat products including ground bison, bison burgers, steaks, roasts, sausages, jerky, and meat snacks.
Contact
New Grass Bison Company
Jeff Adair
816-550-9638
www.newgrassbison.com
Jeff Adair
816-550-9638
www.newgrassbison.com
Contact
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