Producer Pipeline Reaches Milestone of Three Million Leads

San Francisco, CA, November 19, 2009 --(PR.com)-- Potrero Media, a leading performance-based marketing agency, announced today that its Producer Pipeline division has reached the exciting milestone of generating three million insurance leads. Potrero Media has built its business on a solid foundation of experience and expertise in the insurance industry, providing its partners and customers with the stability and trustworthiness they demand.

“This exciting milestone solidifies Producer Pipeline’s market position as an industry leader, though we’re always focused on quality,” said Rodrigo DeGuzman, Vice President of Marketing and Business Development. “Our customers feel confident in us because of our longevity in the space, and our talent and innovation allow us to deliver qualified leads that convert at the highest rate in the industry.”

Producer Pipeline has always focused on enhancing the consumer experience by becoming a part of their conversation and leveraging a variety of online channels to provide the education and guidance consumers need to make the best decisions. This consumer-centric approach has played a significant role in the growth of the company and its continued client satisfaction, as the quality of the lead often on the consumer’s level of knowledge and engagement. By ensuring that all consumers are educated on their insurance choices as well as how they’ll be contacted, Producer Pipeline sets up their insurance agents for success right out of the gate.

Generating great quality leads is important when it comes to keeping clients happy – and knowing how to work those leads is also an important part of the process. Producer Pipeline strives to act as a partner with its insurance agents by helping them make the most of their leads, either through educational materials or a close client-vendor partnership. The most successful agents are those who contact their leads immediately, and continue to work the leads several days after delivery. By contacting the lead immediately, Producer Pipeline’s insurance agent clients are able to reach the consumer while they’re still shopping – resulting in higher close rates and lower overall acquisition costs. Producer Pipeline’s consultative sales approach ensures that clients are able to learn what works and iterate on their successes over time.

Potrero Media has provided quality online leads for the insurance industry for five years, and is a trusted partner for many of the industry’s top insurance carriers. As such, the industry has come to depend on Potrero Media not just for finding prospective customers, but also for its expertise in marketing and customer acquisition services, to keep them ahead of the curve on changes in the industry and changes in the ways people look for information online. The three millionth lead milestone is an exciting milestone, and the company is looking forward to the years of growth yet to come.

About Potrero Media Corporation:
Potrero Media Corporation is a leading performance-based marketing agency specializing in search marketing, lead generation, and online publishing services for insurance companies worldwide. At Potrero Media, the consumer always comes first. This approach has helped Potrero Media build and sustain a reputation for delivering the highest quality leads in the industry. The company utilizes proprietary technology and offers a consultative service that puts clients ahead of the competition.

###