Next-Generation Marketing Insights: New Company Launch

Charlotte, NC, November 21, 2009 --(PR.com)-- The company Next-Generation Marketing Insights was launched to provide unique, cutting-edge web analytics, predictive modeling and social-network data-mining.

Next-Generation Marketing Insights provides innovative break-through research solutions to improve sales targeting & cut marketing costs.

“Marketers need to stretch their dollars and translate what consumers are thinking into solutions”, said Peyton R. Mason, managing partner, of Next-Generation Marketing Insights. “We formed this company to bring clients with the “next-generation” of insights to better manage online and offline marketing resources and gain unparalleled insights and intelligence on customer engagement with their brands across the web.”

With over 100 years of combined research and analytics experience from such firms as Coca-Cola, Home Depot, Anheuser-Busch, Unilever and Kraft Foods, the closely-held company of four senior partners offers a unique blend of experience and advanced analytics experience. This cutting-edge marketing consultancy offers marketing optimization and ROI modeling, advanced web analytics and a unique language-analysis tool for mining insights from social networks and blogs. Other partners of Next-Generation Marketing Insights include Roger Ares, Scott Walker and Michael Wolfe. The company will have offices in Charlotte, Atlanta and metro-New York City.

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