7 Tips to Social Media Success to Drive New Business, Awareness and Real Return on Investment
LinkedIn, Twitter, Blogging and online communities are all tools of social media. Though it’s a craze right now, few businesses understand how to leverage these word of mouth marketing tools. A new book, Social Media Success! has many case studies and tips for anyone who wants to be “in the know” as quickly as possible.
Cupertino, CA, November 22, 2009 --(PR.com)-- Want to drive new business and get real return on investment online? Social media marketing can do that and more. Social media coach, educator and speaker Janet Fouts tells how in her new book. It’s called: ‘Social Media Success! Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more.’
"Social media" is hot right now, but it's really just a new title for a very old method of communicating – word of mouth communication. Only it’s faster and available to more people through the Internet.
7 Tips to Social Media Success
1. “Listen” with Technology Tools
See what customers think and where they are spending time online with tools like Google Alerts, Radian6, Techrigy, and BuzzGain.
2. Align Social Media Activity with Business Goals
Whether to get customer research, sales, product innovation or personal reasons, make sure social efforts align with your personal, professional or corporate goals.
3. Include the Right People in Social Media Plans
Get the right stakeholders in place (corporate affairs, legal, customer service) to help guide and craft a social media policy. Sample plans are included in the book.
4. Join the Social Networks Where Customers Are
It may be Facebook, Twitter, or Get Satisfaction. Once learning the etiquette first, it’s time to sign up.
5. Engage with the Community
Talk with customers, prospects, partners and even detractors. Get their opinion. Tell them yours.
6. Create Content
Be sure to create lots of customer-centric content and update it regularly.
7. Measure Results
It’s tough to know if social media efforts are successful if they’re not measured.
“Social media is a transformational force that can impact all areas of your business including sales, marketing, HR, product innovation and market research to name just a few,” said Aaron Strout CMO, Powered Inc.
Social media can do amazing things, including:
- Create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing teams.
- Help spread word of a business, products and successes through extended networks of people.
- Create lasting and deep relationships across continents, religious and political beliefs.
- Reveal the richness of human relationships.
“Fouts gives case studies and introduces readers to the tools they need to know about to be effective in social media. One of the people she admires is Chris Brogan. "Janet Fouts knows that success isn't what it used to be. There's a new success for a whole new game, and she's brought this to you, wrapped in a bow, in easy-to-consume ideas. Her book gives us new gears for a new system. Pick this up and learn," said Brogan, Co-author of Trust Agents
Purchase Social Media Success at http://www.happyabout.info/social-media-success.php?PHPSESSID=4a42fd257622467138cebd32cd70f9e8
Publisher: Happy About
Title: Social Media Success!
Subtitle: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more
Author: Janet Fouts
Date of Publication: Oct 2009
Price: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-60005-164-7 (1-60005-164-2)
ISBN: eBook: 978-1-60005-165-4 (1-60005-165-0)
Library of Congress Control Number: 2009938533
About Happy About®:
Happy About® books educate, entertain and evoke. You will quickly gain wisdom with our smaller, compact, high-impact books. Visit Happy About at http://happyabout.info and http://42rules.com for more info. For quantity discounts, please contact the publisher, Mitchell Levy at mlevy @happyabout. info, 408-257-3000.
If you want to explore publishing a nonfiction business book, we don't need a long book proposal. Please, contact the publisher and ask for the "6 questions" or go to this url: http://happyabout.info/contribute.php.
Press Copies:
A free copy of the book is available to the press upon request. Please send an e-mail to prupdate@ happyabout.info
###
"Social media" is hot right now, but it's really just a new title for a very old method of communicating – word of mouth communication. Only it’s faster and available to more people through the Internet.
7 Tips to Social Media Success
1. “Listen” with Technology Tools
See what customers think and where they are spending time online with tools like Google Alerts, Radian6, Techrigy, and BuzzGain.
2. Align Social Media Activity with Business Goals
Whether to get customer research, sales, product innovation or personal reasons, make sure social efforts align with your personal, professional or corporate goals.
3. Include the Right People in Social Media Plans
Get the right stakeholders in place (corporate affairs, legal, customer service) to help guide and craft a social media policy. Sample plans are included in the book.
4. Join the Social Networks Where Customers Are
It may be Facebook, Twitter, or Get Satisfaction. Once learning the etiquette first, it’s time to sign up.
5. Engage with the Community
Talk with customers, prospects, partners and even detractors. Get their opinion. Tell them yours.
6. Create Content
Be sure to create lots of customer-centric content and update it regularly.
7. Measure Results
It’s tough to know if social media efforts are successful if they’re not measured.
“Social media is a transformational force that can impact all areas of your business including sales, marketing, HR, product innovation and market research to name just a few,” said Aaron Strout CMO, Powered Inc.
Social media can do amazing things, including:
- Create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing teams.
- Help spread word of a business, products and successes through extended networks of people.
- Create lasting and deep relationships across continents, religious and political beliefs.
- Reveal the richness of human relationships.
“Fouts gives case studies and introduces readers to the tools they need to know about to be effective in social media. One of the people she admires is Chris Brogan. "Janet Fouts knows that success isn't what it used to be. There's a new success for a whole new game, and she's brought this to you, wrapped in a bow, in easy-to-consume ideas. Her book gives us new gears for a new system. Pick this up and learn," said Brogan, Co-author of Trust Agents
Purchase Social Media Success at http://www.happyabout.info/social-media-success.php?PHPSESSID=4a42fd257622467138cebd32cd70f9e8
Publisher: Happy About
Title: Social Media Success!
Subtitle: Practical advice and real world examples for social media engagement using social networking tools like Linkedin, Twitter, Blogging and more
Author: Janet Fouts
Date of Publication: Oct 2009
Price: Paperback $19.95, eBook $14.95
ISBN: Paperback: 978-1-60005-164-7 (1-60005-164-2)
ISBN: eBook: 978-1-60005-165-4 (1-60005-165-0)
Library of Congress Control Number: 2009938533
About Happy About®:
Happy About® books educate, entertain and evoke. You will quickly gain wisdom with our smaller, compact, high-impact books. Visit Happy About at http://happyabout.info and http://42rules.com for more info. For quantity discounts, please contact the publisher, Mitchell Levy at mlevy @happyabout. info, 408-257-3000.
If you want to explore publishing a nonfiction business book, we don't need a long book proposal. Please, contact the publisher and ask for the "6 questions" or go to this url: http://happyabout.info/contribute.php.
Press Copies:
A free copy of the book is available to the press upon request. Please send an e-mail to prupdate@ happyabout.info
###
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Happy About
Mitchell Levy
408-257-3000
happyabout.info
Mitchell Levy
408-257-3000
happyabout.info
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