A Custom IDX Broker Addition Sets Realtor Marge Smith Apart from and Above Her Competitors

Eugene, OR, November 25, 2009 --(PR.com)-- Marge Smith, a member of the Bonita Springs MLS (BSMLS) and the Fort Myers MLS (FortMyers), and an active and influential part of the Century 21 Real Estate team, has recently added a custom IDX solution into the search function of her real estate website, developing a more positive, informational and user-friendly online real estate search for consumers. This new and innovative Internet Data Exchange (IDX) software has the technology to extract raw listing data from the BSMLS and FortMyers, and formats the information to be viewed as a seamlessly integrated and easily searchable part of Smith's site. Therefore, home seekers in Fort Myers, Florida and its surrounding areas will have access to thousands of the most up-to-date and current property listings on the market.

Original and unique search functionalities such as: basic, advanced, map, address and listing ID, supply prospective home buyers with a plethora of search options, aiding them in developing a truly personalized and custom online real estate search. Search criteria, such as: flooring, landscaping, driveway, school district and heating/ cooling system are just a few of the property details consumers can browse. Each listings page provide home seekers with convenient and easy-to-navigate links, including emailing property details, contacting the listing agent for more information, scheduling a showing, printing a flyer, viewing large photo galleries and/ or taking a virtual tour, locating their chosen property on an interactive Google Map and even calculating likely mortgage payments, helping to create the most simple, time efficient, and effortless online real estate search possible.

Smith has the ability to create dynamic title tags and custom XML and RSS codes, via her own personal administrative login page, aiding to increase her listings visibility, as well as their chances of being syndicated to popular real estate search sites, such as: Google Base, RSS Feed and Homescape, to name a few. She has access to traffic reports, detailing which pages and listings on her site are being viewed most frequently. Smith also has the resources and tools to edit her custom CSS and global wrappers, developing a sense of personalization and unique branding throughout each page of her website. Overall, the administrative login dashboard helps Smith to create a more efficiently managed online real estate business.

About Marge Smith
“I’ve built a highly skilled team of real estate professionals to effectively serve clients with all their real estate needs. Together, we understand that success is built on one transaction at a time and that the most important real estate transaction is yours. We use both team advantage and market knowledge to help clients make the most of their situation.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 300 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.

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