Dodge Communications Tapped by Softheon, Inc. for Strategic PR and Messaging Solutions

Atlanta, GA, November 30, 2009 --(PR.com)-- Dodge Communications, a public relations and marketing agency serving the healthcare industry, today announced it has been selected to create a full-service public relations campaign for Softheon, Inc., which delivers a unique blend of technology and processes solutions to automate a wide range of payer and provider processes.

Hauppauge, N.Y.-based Softheon provides enterprise business process and content management solutions that drive bottom-line benefits for healthcare payers and providers, enabling them to reduce administrative costs, generate new revenue, improve quality control and comply with regulatory requirements. Developed in partnership with nation’s leading payer, provider and government organizations, Softheon's solutions encompass imaging and document management, workflow, business process management and analysis, data integration, and reporting software.

Dodge Communications has been charged with creating a full-service communications campaign to increase visibility of the company and awareness of its offerings. This will be accomplished through strategies and tactics that include media relations activities, PR copywriting, speaker’s bureau and tradeshow initiatives, and social media networking.

“The fact that Dodge Communications works exclusively in the healthcare industry greatly influenced our decision to select it for our public relations needs,” said Eugene Sayan, CEO and President of Softheon. “To date, we have been focusing on our early adopter client base and building the necessary subject matter expertise in critical healthcare business processes such as Appeals & Grievances, Pharmacy & Clinical Prior Authorization, and Electronic Health Records. With Dodge’s contributions, we are now reaching out to healthcare organizations of all sizes with a proven value proposition.”

“Softheon has a solid reputation and has established a strong foothold in the marketplace,” said president and CEO Brad Dodge. “We are ready to help expand the company’s market share, and look forward to working closely with the Softheon team of experts to accelerate their continued growth.”

About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies strengthen credibility and brand awareness with the goal of gaining market share. For more information, visit www.dodgecommunications.com or call (770) 998-0500.

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