Royal Sundaram, Geojit BNP Paribas in Deal to Sell Policies - Business Standard

Chennai, India, November 27, 2009 --(PR.com)-- Royal Sundaram Alliance Insurance Company a non-life insurance joint venture between Sundaram Finance and UK's RSA today tied-up with with Geojit BNP Paribas-financial services provider, to offer savings and investment solutions. Geojit BNP Paribas will distribute all the personal lines general insurance products of Royal Sundaram across its 500 plus offices. The insurer aims at reducing the turnaround time by issuing policies at the point of sale and, therefore, enhances customer satisfaction. “The insurance industry can grow only when awareness about the importance of insurance is coupled with an extensive distribution network. To this end, our partnership with Geojit BNP Paribas will go a long way to further expand our pan India footprint,” said Royal Sundaram Managing Director Ajay Bimbhet. Geojit BNP Paribas has commenced selling the health insurance products of Royal Sundaram and will gradually offer the entire bouquet of their personal lines products by the end of this quarter. “To start with, we are extensively promoting their health insurance products through our different distribution channels which will be followed by the other personal lines products,” said Geojit BNP Paribas Managing Director C J George

About Royal Sundaram
Royal Sundaram is a joint venture between Sundaram Finance and RSA, one of the oldest insurance providers in the world. Royal Sundaram was the first private non-life insurance company licensed to operate in India. Royal Sundaram offers a range of innovative general Insurance products which includes Motor, Health, Personal Accident, Home and Travel Insurance for individual customers. For Commercial clients, Royal Sundaram offers a wide range of specialised insurance covers in Fire, Marine, Engineering, Liability and Business Interruption risks. Royal Sundaram also offers specially designed products to the Small and Medium enterprises and Rural customers. Royal Sundaram currently has over 2.5 million customers, over 1750 employees and its products are distributed in over 150 cities across India, through Agents, Distribution Partners, Affinities and Brokers.

About Sundaram Finance
Sundaram Finance, an AAA (pronounced Triple A) rated Non-Banking Finance Company, is one of the most respected financial services companies in India. The Sundaram Finance group’s operations span Vehicle finance, Home mortgages, Asset management, General Insurance, Business process outsourcing, IT solutions and distribution of financial products. Sundaram Finance has a network of over 320 branches across India with over 2,500 employees.

About RSA
With almost 300 year heritage, RSA is one of the world’s leading multinational quoted insurance groups. RSA writes business in over 130 countries, with major operations in UK, Scandinavia, Canada, Ireland, Asia and the Middle East and Latin America. Focusing on general insurance, RSA’s net written premium was GBP 6.5 bn, with strength of over 22,000 employees, worldwide, as on 31st December 2008.

For further information:
Dhruba Jyoti Ghosh
Royal Sundaram
dj.ghosh@royalsundaram.in
Mobile: +91 98409 56272

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