Gotcha Directionals Launches First Website Dedicated to Apartment Marketing for Sign Spinners
Gotcha Directionals - the largest provider of energetic and uniformed Sign Spinners - has launched www.SignSpinnersforApts.com. The site is dedicated to providing the apartment industry marketing tips for maximizing use of Sign Spinning advertising.
Orlando, FL, November 27, 2009 --(PR.com)-- Faced with oversupply and a price-sensitive shopper, the apartment industry has turned other forms of marketing in order to maintain pre-recession occupancy and rental rates. More and more apartment communities throughout the country have relied on Sign Spinners (also known as human directionals or sign twirlers) to quickly drive phone and walk-in inquiries.
Sign Spinners are typically younger-aged, athletic individuals charged to grab attention of motorists in order to get them to look at an advertising message printed on a large sign. The concept may be the oldest trick in the advertising book but has grown in popularity since the late '90's.
"We've seen our apartment community clients nearly double since late 2007. The homebuilders aren't building new communities and the condo market is non-existent," says Ryan Dick, Sales Manager at Gotcha Directionals.
Apartment communities have an array of marketing tactics designed to lure potential renters into their models including apartment-specific printed guides, websites and referral companies.
"Even with the flood of internet-based marketing sources, apartment hunters are still getting in the car and driving around the neighborhoods they want to live in," says Dick.
Gotcha Directionals has now released www.SignSpinnersforApts.com - a Website targeted to introduce apartment communities to the Sign Spinning advertising concept.
The Website is targeted to the apartment industry and includes tips on maximizing the marketing investment. It is a sign that the burgeoning Sign Spinning industry is becoming more sophisticated in their marketing.
"Our new site speaks to apartment community operators in terms of traffic and leases. At the end of the day, that's the only reason we're out there," adds Dick.
The new site launched in Novemeber of 2009 and can be found at http://www.SignSpinnersforApts.com/
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Sign Spinners are typically younger-aged, athletic individuals charged to grab attention of motorists in order to get them to look at an advertising message printed on a large sign. The concept may be the oldest trick in the advertising book but has grown in popularity since the late '90's.
"We've seen our apartment community clients nearly double since late 2007. The homebuilders aren't building new communities and the condo market is non-existent," says Ryan Dick, Sales Manager at Gotcha Directionals.
Apartment communities have an array of marketing tactics designed to lure potential renters into their models including apartment-specific printed guides, websites and referral companies.
"Even with the flood of internet-based marketing sources, apartment hunters are still getting in the car and driving around the neighborhoods they want to live in," says Dick.
Gotcha Directionals has now released www.SignSpinnersforApts.com - a Website targeted to introduce apartment communities to the Sign Spinning advertising concept.
The Website is targeted to the apartment industry and includes tips on maximizing the marketing investment. It is a sign that the burgeoning Sign Spinning industry is becoming more sophisticated in their marketing.
"Our new site speaks to apartment community operators in terms of traffic and leases. At the end of the day, that's the only reason we're out there," adds Dick.
The new site launched in Novemeber of 2009 and can be found at http://www.SignSpinnersforApts.com/
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Contact
Gotcha Directionals
Ryan Dick
877-439-4682
http://www.SignSpinnersforApts.com
Ryan Dick
877-439-4682
http://www.SignSpinnersforApts.com
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