Chinese Translation and Public Relations Firm NashTang Grows in Africa

Cape Town, South Africa, December 10, 2009 --(PR.com)-- “In Africa, think big," said Cecil Rhodes, the English-born mining magnate who founded De Beers in South Africa during the nineteenth century. The Chinese premier, Wen Jiabao, is doing just that, last month laying out eight new measures to establish Sino-African partnerships intended to aid African economic development and open the door to increased trade with China.

“The Chinese people cherish sincere friendship towards the African people, and China’s support to Africa’s development is concrete and real,” the premier said.

China has earmarked 500 million yuan (about 73.2 million U.S. dollars) to equip the 30 hospitals and 30 malaria prevention and treatment centers it has already built. It plans to train 3,000 doctors and nurses for Africa, 1,500 school principals and teachers, and 20,000 professionals over the next three years.

Beijing also intends to build new schools and establish co-operative projects in agriculture and environmental protection, as well as to provide 10 billion U.S. dollars in concessional loads to African countries.

In concert with these new measures, NashTang & co. is growing its communications practice in Africa, adding Chinese translators, communications specialists and human rights advisors to its team in Cape Town and elsewhere.

“The Chinese realize that they cannot ignore the complexities of Africa’s internal political, social and economic difficulties if they intend to build a stable, long-term relationship,” said Paul Nash, NashTang’s co-founder. “We feel the Chinese program will have real benefits, and we hope to play a significant role in facilitating communications between various Chinese and African parties.”

About NashTang

NashTang & co. is a private communications consultancy that was founded in 1994 to assist North American companies to better understand China’s political, business and cultural traditions. Since its inception, it has broadened the scope of its practice areas to include communications for governmental and non-governmental organizations. It has also extended its geographical reach to encompass other countries and regions, especially those into which China's economic interests have expanded most rapidly. It now operates on four continents: Asia, North America, Europe and Africa.

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