Greater Manchester Based Online Retailer Simply Electricals Opens New Retail Outlet in Bolton

Bolton, United Kingdom, December 29, 2009 --(PR.com)-- Consumers wanting user-friendly advice about the best LED TV, LCD TV or plasma TV to buy now that the Granada region has gone Digital are in for a real treat in the super new Simply Electricals store which has just opened on Halliwell Road in Bolton, Lancashire not far from the M61 near Greater Manchester.

And there to cut the ribbon was none other than the Mayor of Bolton, Cllr Norman Critchley, a self confessed technophobe who was delighted to hear Simply Electricals’ philosophy of only selling consumers products that were right for them.

He told the Opening Day gathering: “I would only buy a TV from a person who could tell me if it was what I needed, and someone who could also explain all the technical jargon to me.”

Simply Electricals also operates a thriving website selling all the latest Hi-Fi and AV equipment including LED TVs, LCD TVs and Plasma TVs as well as speakers, amplifiers, receivers and headphones. The website provides great deals from all the leading manufacturers including Samsung, LG, Panasonic, Philips, Sharp and Toshiba.

Browsing the site consumers will find so much more than cheap LED TVs, LCD TVs and plasma TVs. Simply Electricals stocks furniture and accessories including home cinema seating, speakers, stands, brackets, cables, headphones and fans. As consumers expect Simply Electricals have all the leading brands including Signature, Q Acoustics, Alphason, Soundcast NAD, Atacama, B-Tech, Shure, QED, Goldring, Grado and Roberts.

The website has been going from strength to strength since it started this summer but Marketing Director Michael Gilmore decided something was missing.

He explains: “By opening up this retail arm of our website we are able to provide the total service to prospective customers. We already know that customers from across the UK buy from Simply Electricals knowing they'll get excellent service and value for money. Already people are travelling from places as far away as Liverpool, Glasgow, Newcastle, Bristol and Cardiff to see our retail outlet in the knowledge they'll get a great deal and bag a bargain.”

Michael added, “These customers are prepared to pay the slightly higher bricks and mortar retail price to guarantee next-day delivery not least in the run up to Christmas. Customers can tell if you are pushing them into buying something. At Simple Electricals we pride ourselves on listening to our customers and only selling them what they want, rather than what we think they want.”

The company has gone into partnership with Swifts, a long-standing electrical retailer and opened up under the Simply Electricals logo at their outlet at Halliwell Road, Bolton.

Founded in 1962, Bolton based independent electrical store M & M Electrical began trading televisions and radios to the public. After becoming Swift Electricals in 1985, the store expanded its product list and continued with brisk trade throughout the 80s and 90s always maintaining its foundations and fundamental aspects...Service.

As an independent electrical retailer, Simply Electricals is a member of Euronics, the largest electrical buying group in Europe. With nearly 9,000 specialist stores and branches spanning 25 European countries, every Euronics member is a specialist in the electrical industry and able to provide products as at the keenest prices.

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