New "Turn-Key" Singles Networking Site is Now Free All You Want (and Need) for Christmas

Lansing, MI, December 25, 2009 --(PR.com)-- Research and polling over the past decade has proven beyond all doubt…Single adults, regardless of age, race, creed or gender now consider the internet not only a viable, but more importantly, a socially acceptable method for meeting other singles. As acceptance of internet dating rose sharply over the decade of the 90’s, a horde of singles dating sites emerged to sell their services for finding “Mr. or Ms. Right.” Although several of the major dating sites that came on the scene in the 90’s are still surviving, singles today are seeking far more flexible, interactive and less costly ways to socialize online.

With the emergence and explosive growth of online social networking sites, Norm Viaches, President of Singles Entertainment, Inc. soon recognized a huge void that existed between the demands of singles seeking opportunities to meet and socialize online exclusively with other singles and the offerings that were available. Viaches noted that, “It really came down to the fact that singles had three options; Pay a huge monthly subscription for very limited access to other singles using a traditional dating site (one of which actually restricts online contacts to someone They think is right for you), spend hours browsing profiles on free singles sites that offer relatively primitive social access tools or search the entire general populous world of teens, singles and non-singles alike, on sites like MySpace, Facebook and MeetUp.”

Singles Entertainment, Inc. recently introduced their response to the void between the demands of singles and the lack of an affordable and comprehensive online tool for singles to meet and share life, with the introduction of http://www.SinglesNiteLife.com According to Viaches, “Defining the website concept was actually the easy part. However, we knew that extending our brand of entertainment to the internet would require vast expertise in web applications development if it were to become a reality. We formed a strategic alliance with Urban Verve, a well-established web design and development company and outlined our vision of a comprehensive turn-key solution; A totally free membership site, where singles could enjoy not only the traditional dating site functionality of the expensive paid sites www.e-Harmony.com, but also access the comprehensive social networking and community feel much in demand today by offering editable profiles, personal blogs, video chat, forums, picture galleries, video galleries, helpful articles, community polls, singles-only event posting and dating searches all in one place. We all feel we’ve hit a home run on this project.”

Cornel Ivanescu - the CEO of Urban Verve http://www.UrbanVerve.com, the web development team involved in creating the site, said: "As the traditional dating sites are loosing new customers at an ever accelerating pace, the 21st century singles dating scene offers new ways of interacting that equate to less pressure on either sex. By combining virtually all of the profile search and matching capabilities that singles have become accustomed to, with virtually every technologically available facet and feature associated with social networking, SinglesNiteLife.com allows singles to explore the multitudes to satisfy their every desire, be it simply seeking new friendships or increasing their odds of finding the right someone, while getting to know their tastes and way of life well ahead of even virtual contact."

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If you’d like more information or would like to schedule an interview with Norm Viaches, please call 517.281.6272 or e-mail Norm at: info@singlesnitelife.com

If you’d like more information or would like to schedule an interview with Cornel Ivanescu, please call 313.399.6201or e-mail Cornel at info@urbanverve.com