Workbook by Adrienne Zoble Associates Makes Writing Marketing Plan Do-Able

Fort Collins, CO, December 31, 2009 --(PR.com)-- When it comes to New Year’s resolutions, business owners, associates and managers often overlook making and sticking to the most important one for their business: developing a marketing plan.

They say, “‘Next year, we should consider doing a marketing plan’ – whatever that means,” says Adrienne Zoble, president of Adrienne Zoble Associates Inc. and author of The Do-able Marketing Plan Workbook: Six Easy Steps to Help You Sell More in Less Time. “Could you be a little more bit vague? They have no timelines, no specifics.”

It’s not uncommon to hear business people say that their marketing plan is “in their head,” but that’s a plan that’s sure to fail, Zoble says.

“You need to have it written down, either in your desk drawer or a file in your computer,” she says. “If it’s in your head, you can change your mind at the drop of a hat. A lack of planning is responsible for huge waste – probably billions of dollars.”

That’s why Zoble has made developing a marketing plan simple with the recently revised marketing plan workbook.

Originally released in 1991, Zoble has updated The Do-able Marketing Plan Workbook to meet a new generation of challenges and opportunities available to business, such as social marketing and Web sites. The marketing principles from the original version remain the same but are more heavily emphasized. Zoble also breaks down strategies in more detail and re-categorizes the strategy section in the new version.

Eric Condit, CEO of Five by Five Communications, Inc., says of the workbook, “We began with your ‘Do-Able Marketing Plan’ almost two years ago. It changed our focus and understanding of ‘marketing.’ Then, your private consulting helped us learn how to connect with our customers better than ever before. We will finish this year with our highest sales total to date!”

Inc. magazine critiqued the original version of the workbook, saying that Adrienne Zoble may not have all the answers, but she asks the right questions. It also noted that for less than the cost of taking someone to lunch, business people can generate their own marketing plan.

Zoble says, “The basic premise of the workbook is solid, applicable, timeless. Many people are saying they’re spending more and getting less. They’re trying a little bit of this and trying a little bit of that, instead of trying two or three strategies and working them well.

“In marketing it’s not what you spend, it’s how you spend it. The marketing plan helps you become more judicious and more focused on what you’re spending. The whole idea is to have a simple guideline. It doesn’t need 60 pages or charts and graphs.”

The Do-able Marketing Plan Workbook hard copy is available for $59.95 plus $7.50 shipping, or the electronic version sells for $39.95. It is available at www.azobleassociates.com.

Consulting and speaking to business owners and executives of growing businesses throughout the United States since 1977, Adrienne Zoble guides companies toward marketing strategies that help them work smart, not hard. For more information about The Do-able Marketing Plan Workbook: Six Easy Steps to Help You Sell More in Less Time, or to speak with Zoble, call (866) 282-1150 or e-mail: azoble@azobleassoc.com.

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