Chocolate Alchemy Open New Shop in Loughborough

Loughborough, United Kingdom, January 02, 2010 --(PR.com)-- Chocolate Alchemy is celebrating the opening of the shop in the exceptional Churchgate Mews location with an opening launch on January 4th from 9.30am until 1.30pm where shoppers taste the chocolate, experiment with flavours, sample the coffee and join in the whole experience.

A new concept for Loughborough, the shop will offer a combination of individual chocolates, boxed selections and a coffee shop, and later in the year will also offer courses in chocolate making, for a complete chocolate sensation.

Chocolate Alchemy combines pure sumptuous chocolate with the familiar flavours of milk chocolate truffle and hazelnut praline with the more exotic infusions of strawberry and balsamic or fennel. Chocolate for the connoisseur, this chocolate offers the perfect blend of raw elements to produce a new chemical reaction to the senses.

Chocolate Alchemy was created with the passion that Peter Gardner has for excellence in chocolate and financed through the Enterprise Loans East Midlands, a Government funded scheme to aid small businesses in the East Midlands. An exciting venture and a positive move into the New Year, Peter feels Chocolate Alchemy “has great potential and will be really fun”.

Showing his support to the new business is the Mayor of Charnwood, Councillor Roy Brown, who will be attending the launch on 4th January.

Peter has appointed design and marketing agency, Masters Allen to develop the Chocolate Alchemy brand and packaging design.

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