SmarTee Seals Endorsement Deal with PGA Legend Mark Calcavecchia for 2010 Tour Season

Newport Beach, CA, January 08, 2010 --(PR.com)-- Today SmarTee, the world’s number one divot repair tee, announced that Mark Calcavheccia, a 13-time PGA Tour winner with 21 victories in all worldwide, has joined the company as its brand ambassador by signing an exclusive promotional contract.

The 49 year-old Florida resident has been one of the most popular Tour players since his career began in 1982. He will provide a valuable PGA Tour presence for the brand and help SmarTee connect with consumers and golf fans through appearances at tour stops, promotional events and private functions. Calcavecchia is scheduled to appear in 12 professional events in the 2010 PGA Tour season, with a variety of promotional events also on his schedule.

“The SmarTee is the most functional and innovative golf accessory on the market today,” said Calcavecchia. ”The tee is durable, dependable and the divot repair feature keeps the greens maintained. Every golfer should use this product.”

For the first time in the industry, the SmarTee offers golfers an improved tee design that features a durable divot repair tool base with a low friction head. The SmarTee was recently featured on The Golf Channel and has been used by players of every level as their new favorite golf tee brand.

“We are ecstatic that Mark Calcavecchia has chosen to partner with us in order to be prepared from tee to green,” said Jacob Herold, co-founder of the SmarTee. “It's an honor and a pleasure to be associated with such a class act on and off the course, as well as such a well-respected champion. We are sincerely grateful for the opportunity to support Mark in his pursuit of more titles, and look forward to seeing him in the winners circle soon.”

The SmarTee is currently available in select retailers across the United States, South Africa and Canada. Company executives are expecting a tremendous growth of distributors and retailers during the 2010 year. “Our objective is to approach the global marketplace aggressively by leveraging our presence on the PGA Tour and through positive support of Mark Calcavecchia,” said Ryan Colgrove, Director of Global Marketing. “We have the ambition, presence and growth strategy to become the number one tee in golf, and we foresee a very exciting year for the company, our consumers and Mark.”

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