Small Business Success Story Takes Big Step Into Rochester
Leading Chicago-Based IT Specialists Switchfast Technologies to Open New Operations in Company Founder’s Hometown of Rochester, NY.
Rochester, NY, January 08, 2010 --(PR.com)-- In the heat of last year’s recession, small businesses everywhere eagerly explored ways to get by with fewer resources, often sacrificing more than expected just to break even. From such challenging times, comes innovation. A growing number of specialized firms have pioneered outsourced models of essential business functions that allow budget-conscious small businesses to cut their operating costs without sacrificing operations – in some cases even improving them. One of these specialized firms, a Chicago-based information technology service provider called Switchfast Technologies, has experienced explosive growth over the past few years and is now expanding, opening an office in Rochester, NY next week, expecting that the local small business community will embrace their innovative business model with the same enthusiasm that made Switchfast such a success in Chicago.
“It’s really an example of evolution in the marketplace,” said Tom Winters, Switchfast’s Director of Marketing and Sales, when asked about why Switchfast and similar companies are enjoying success through the recession. “There are certain sets of conditions that push existing status quos to the side, allowing industries to jump to the next level. In our case, the technology necessary to push IT service to the next level has matured just as widespread demand for a more efficient solution has peaked.”
The evolution isn’t stopping at information technology, either. As small businesses cut costs, it’s becoming more common to outsource human resources, business development, and even sales. Outsourcing firms take advantage of the principle of economies of scale to provide full-service offerings to multiple clients at a fraction of what it would cost those clients to build an internal team for themselves. These firms use technology to stay connected with their clients, effectively becoming extensions of the companies who hire them.
“This business model isn’t going anywhere. What we’re seeing now is the future of the small business,” Winters added.
Switchfast’s new operations in Rochester, which officially opens on Wednesday, January 13th, will bring the rich local small business community a new tried-and-true option for cutting costs on IT functions, but this time without all the sacrifices. Company founder and Rochester native, Matt Owen, claims that Switchfast’s decision to move into the area was strongly influenced by his knowledge of Rochester’s strong sense of community. Owen stresses the importance of a forming partnership with clients, citing flexibility and communication as the keys to a successful relationship with any outsourcing partner.
“We literally customize a service offering for every client. The minute you start to apply a one-size-fits-all package to all situations, you get clients that aren’t getting everything they need. Our ability to succeed can be tied directly to our willingness to take the time to make every relationship work – from flexible pricing to super-personal service.” said Owen. “It’s this set of values that has earned us a 99% client satisfaction rate and allows us to continually grow. I have no doubt that our philosophy will resonate with [Rochester’s] community, just as it has in Chicago.”
While superior service is always sure to be a popular feature, many potential customers may be drawn primarily to the promise of affordability, especially to the current economic conditions. According to Switchfast CEO, Jim Anderson, the two ideals go hand-in-hand.
“I think that our pricing model is really important to the customer experience,” said Anderson. “The idea is for our prices to be predictable and reasonable. Our clients shouldn’t have to think twice about calling us because they’re afraid of what it will cost. From the client’s perspective, we’re an available tool to be used whenever it’s convenient, just like an internal IT department, but with a wider range of experience and resources.”
Since it was founded in 2001, Switchfast has been providing cost-effective IT solutions to small businesses. With over 150 years of combined experience, Switchfast’s team provides top-level service throughout the entire spectrum of information technology.
For more information on Switchfast, contact Michael Holley at 773.341.3029 or mholley@switchfast.com
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“It’s really an example of evolution in the marketplace,” said Tom Winters, Switchfast’s Director of Marketing and Sales, when asked about why Switchfast and similar companies are enjoying success through the recession. “There are certain sets of conditions that push existing status quos to the side, allowing industries to jump to the next level. In our case, the technology necessary to push IT service to the next level has matured just as widespread demand for a more efficient solution has peaked.”
The evolution isn’t stopping at information technology, either. As small businesses cut costs, it’s becoming more common to outsource human resources, business development, and even sales. Outsourcing firms take advantage of the principle of economies of scale to provide full-service offerings to multiple clients at a fraction of what it would cost those clients to build an internal team for themselves. These firms use technology to stay connected with their clients, effectively becoming extensions of the companies who hire them.
“This business model isn’t going anywhere. What we’re seeing now is the future of the small business,” Winters added.
Switchfast’s new operations in Rochester, which officially opens on Wednesday, January 13th, will bring the rich local small business community a new tried-and-true option for cutting costs on IT functions, but this time without all the sacrifices. Company founder and Rochester native, Matt Owen, claims that Switchfast’s decision to move into the area was strongly influenced by his knowledge of Rochester’s strong sense of community. Owen stresses the importance of a forming partnership with clients, citing flexibility and communication as the keys to a successful relationship with any outsourcing partner.
“We literally customize a service offering for every client. The minute you start to apply a one-size-fits-all package to all situations, you get clients that aren’t getting everything they need. Our ability to succeed can be tied directly to our willingness to take the time to make every relationship work – from flexible pricing to super-personal service.” said Owen. “It’s this set of values that has earned us a 99% client satisfaction rate and allows us to continually grow. I have no doubt that our philosophy will resonate with [Rochester’s] community, just as it has in Chicago.”
While superior service is always sure to be a popular feature, many potential customers may be drawn primarily to the promise of affordability, especially to the current economic conditions. According to Switchfast CEO, Jim Anderson, the two ideals go hand-in-hand.
“I think that our pricing model is really important to the customer experience,” said Anderson. “The idea is for our prices to be predictable and reasonable. Our clients shouldn’t have to think twice about calling us because they’re afraid of what it will cost. From the client’s perspective, we’re an available tool to be used whenever it’s convenient, just like an internal IT department, but with a wider range of experience and resources.”
Since it was founded in 2001, Switchfast has been providing cost-effective IT solutions to small businesses. With over 150 years of combined experience, Switchfast’s team provides top-level service throughout the entire spectrum of information technology.
For more information on Switchfast, contact Michael Holley at 773.341.3029 or mholley@switchfast.com
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Contact
Switchfast Technologies
Michael Holley
773-241-3029
www.switchfast.com
Michael Holley
773-241-3029
www.switchfast.com
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