The Day Spa Business Forum 2007 to Feature 3 Co-opetition Workshops
Day Spa Business Forum to be held during Las Vegas Day Spa Expo in February 2007.
Union City, NJ, October 18, 2006 --(PR.com)-- Co-opetition is revolutionizing the way we play the game of business. It is a mindset that combines competition and cooperation. It means cooperating to create a bigger business “pie”, while competing to divide it up. Co-opetition, a method that goes beyond the old rules of competition to combine the advantages of both.
The Day Spa Association held their first co-opetition workshop this past June during the IECSC in Las Vegas, with 5 major spa software companies participating:
Enablez, Makers of ResortSuite • Mack Software Solutions • Milano Systems • Millenium™ by Harms Software • ProSolutions Software.
Moderated by Skip Williams of Resources and Development, the workshop drew 75+ participants who were able to learn details about each program directly from the source and compare the offerings next to each other enabling them to make a better and educated decision.
“It was a high energy atmosphere of friendly competitors showing off their uniqueness. We at ProSolutions Software could not possibly have been happier with the results as the guests visited our booth after the competition. We only wish we could participate in these competitions more frequently!” – Matthew Wiggins, ProSolutions Software, Inc.
“Because of the tremendous success and the great feedback we received from both, the participating vendors and their audience, we will be featuring this computer workshop again at the Day Spa Business Forum 2007 to be held during the Day Spa Expo 2/21-23, and have expanded the concept to the subjects of Credit Card Processing and Gift Certificates,” explains Hannelore Leavy, Executive Director and innovator of this educational concept.
“I am excited and thank you for making it possible for the DSA to offer this unique learning concept to attendees at the Day Spa Expo!” Roger Metz – Card Service International.
Co-Opetition Workshops – DSE 2007
Wednesday – FEB 21 10:30am – 6:00pm
Software for Your Spa – Learn & Compare
These friendly competitors – Enablez, Makers of ResortSuite • Mack Software Solutions • MindBody Online • Millenium™ by Harms Software • ProSolutions Software – will highlight their applications to assist you in achieving an efficient operation, saving time & costly mistakes, and providing you with the marketing figures you need to succeed. The class will address in detail: Appointment Book • Register • Marketing/CRM • Inventory • Staff Relations and head Office (Enterprise) • Reporting • Security and more. Door prizes: 2 iPods
Moderated by Skip Williams of Resources & Development, an industry veteran for day and resort spa management for more than a dozen years.
Thursday – FEB 22 2:00pm – 3:00pm
The Myth of Credit Card Processing
What Does It All Mean? What Am I Paying And How Much - To Whom?
These friendly competitors – Capture Systems • Cardservice International - will highlight their applications, services and benefits to DSA members to assist you in achieving an efficient credit card processing operation, saving time by optimizing software available and reporting mechanism, and providing you with the accounting figures you need to know what you are paying. The class will address in detail: What does the customer see • Breakage • Reporting and Accounting (interface with accounting software) • database management & mailing and more.
Moderated by Monte Zwang of Wellness Capital Management, an industry veteran in capital management, finance and real-estate.
Thursday – FEB 22 3:00m – 5:00pm
Gift Certificates and Gift Cards
What Are My Options – Should I offer Both? – How do they Work?
These friendly competitors – Capture Systems • CardService International • CertifiChecks • SpaBoom • SpaWish - will highlight their programs to make it easy for customers to buy gifts to either individual spas or to many spas within their networks. The class will address in detail: Each vendors’ program • Gift certificates vs Gift cards • Marketing opportunities through the various vendor channels • Accounting and reporting mechanism (interface with accounting software) • Authentication and more.
Moderated by Eric Light of The Strawberry Hill Group, a 30+ industry veteran in spa development, management, finance, branding and marketing.
In addition to these co-opetition workshops, the Day Spa Business Forum will feature 37 special business oriented educational sessions with the key note address by Rebecca James Gadberry President and CEO of YG Laboratories, one of the spa industry’s most forward-thinking leaders, on Crystal Ball Science: Trend Spotting.
Members of the Day Spa and International Medical Spa Association receive free entry to the Day Spa Expo and 20% discount on the Day Spa Business Forum. DSA/IMSA Allied/Business members exhibiting at the DSE get $200.00 off their exhibit space.
For more information on the Day Spa Business Forum and the Day Spa Expo go to www.dayspaexpo.com. DVDs from last year’s business forum are available from the DSA at
https://wx10.registeredsite.com/user887248/secure/Order_Form.asp
The Day Spa Association (DSA) is a professional membership-based trade organization founded in 1991. The focus is to serve as the primary business resource for day spa professionals through educational seminars and workshops, research studies, publications and Internet informational exchanges. Further, DSA advocates members' businesses by enhancing consumer awareness and demand for spa services and products. In addition, to protect consumers, DSA establishes a standard of excellence to assure the continuous elevation of professionalism and quality driven services in the day spa industry.
Contact: Hannelore Leavy at 201-865-2065
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The Day Spa Association held their first co-opetition workshop this past June during the IECSC in Las Vegas, with 5 major spa software companies participating:
Enablez, Makers of ResortSuite • Mack Software Solutions • Milano Systems • Millenium™ by Harms Software • ProSolutions Software.
Moderated by Skip Williams of Resources and Development, the workshop drew 75+ participants who were able to learn details about each program directly from the source and compare the offerings next to each other enabling them to make a better and educated decision.
“It was a high energy atmosphere of friendly competitors showing off their uniqueness. We at ProSolutions Software could not possibly have been happier with the results as the guests visited our booth after the competition. We only wish we could participate in these competitions more frequently!” – Matthew Wiggins, ProSolutions Software, Inc.
“Because of the tremendous success and the great feedback we received from both, the participating vendors and their audience, we will be featuring this computer workshop again at the Day Spa Business Forum 2007 to be held during the Day Spa Expo 2/21-23, and have expanded the concept to the subjects of Credit Card Processing and Gift Certificates,” explains Hannelore Leavy, Executive Director and innovator of this educational concept.
“I am excited and thank you for making it possible for the DSA to offer this unique learning concept to attendees at the Day Spa Expo!” Roger Metz – Card Service International.
Co-Opetition Workshops – DSE 2007
Wednesday – FEB 21 10:30am – 6:00pm
Software for Your Spa – Learn & Compare
These friendly competitors – Enablez, Makers of ResortSuite • Mack Software Solutions • MindBody Online • Millenium™ by Harms Software • ProSolutions Software – will highlight their applications to assist you in achieving an efficient operation, saving time & costly mistakes, and providing you with the marketing figures you need to succeed. The class will address in detail: Appointment Book • Register • Marketing/CRM • Inventory • Staff Relations and head Office (Enterprise) • Reporting • Security and more. Door prizes: 2 iPods
Moderated by Skip Williams of Resources & Development, an industry veteran for day and resort spa management for more than a dozen years.
Thursday – FEB 22 2:00pm – 3:00pm
The Myth of Credit Card Processing
What Does It All Mean? What Am I Paying And How Much - To Whom?
These friendly competitors – Capture Systems • Cardservice International - will highlight their applications, services and benefits to DSA members to assist you in achieving an efficient credit card processing operation, saving time by optimizing software available and reporting mechanism, and providing you with the accounting figures you need to know what you are paying. The class will address in detail: What does the customer see • Breakage • Reporting and Accounting (interface with accounting software) • database management & mailing and more.
Moderated by Monte Zwang of Wellness Capital Management, an industry veteran in capital management, finance and real-estate.
Thursday – FEB 22 3:00m – 5:00pm
Gift Certificates and Gift Cards
What Are My Options – Should I offer Both? – How do they Work?
These friendly competitors – Capture Systems • CardService International • CertifiChecks • SpaBoom • SpaWish - will highlight their programs to make it easy for customers to buy gifts to either individual spas or to many spas within their networks. The class will address in detail: Each vendors’ program • Gift certificates vs Gift cards • Marketing opportunities through the various vendor channels • Accounting and reporting mechanism (interface with accounting software) • Authentication and more.
Moderated by Eric Light of The Strawberry Hill Group, a 30+ industry veteran in spa development, management, finance, branding and marketing.
In addition to these co-opetition workshops, the Day Spa Business Forum will feature 37 special business oriented educational sessions with the key note address by Rebecca James Gadberry President and CEO of YG Laboratories, one of the spa industry’s most forward-thinking leaders, on Crystal Ball Science: Trend Spotting.
Members of the Day Spa and International Medical Spa Association receive free entry to the Day Spa Expo and 20% discount on the Day Spa Business Forum. DSA/IMSA Allied/Business members exhibiting at the DSE get $200.00 off their exhibit space.
For more information on the Day Spa Business Forum and the Day Spa Expo go to www.dayspaexpo.com. DVDs from last year’s business forum are available from the DSA at
https://wx10.registeredsite.com/user887248/secure/Order_Form.asp
The Day Spa Association (DSA) is a professional membership-based trade organization founded in 1991. The focus is to serve as the primary business resource for day spa professionals through educational seminars and workshops, research studies, publications and Internet informational exchanges. Further, DSA advocates members' businesses by enhancing consumer awareness and demand for spa services and products. In addition, to protect consumers, DSA establishes a standard of excellence to assure the continuous elevation of professionalism and quality driven services in the day spa industry.
Contact: Hannelore Leavy at 201-865-2065
###
Contact
The Day Spa Association
Hannelore R. Leavy
201-865-2065
www.dayspaassociation.com
Hannelore R. Leavy
201-865-2065
www.dayspaassociation.com
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