Destination Photography: Uncovering a New Breed of Photography Customer

Maui, HI, January 09, 2010 --(PR.com)-- Photographers now have a new market of customer to target. Author Karma Hill uncovers a new photography niche in her book, "Destination Photography Business: How to tap into the Multi Billion Dollar Travel Industry".

This book gives readers an inside look at techniques used to redirect vacation spending from activities to destination portraits by helping travelers capture their vacation experience. Travelers to the United States spend between $967 million to $97.6 billion annually per state that adds up to a lot of vacation dollars up for grabs in every state.

Targeting this nearly untapped $772.9 billion dollar U.S. tourism market from the photography angle has the potential to change the way people have photos taken and gives photographers a ‘World Sized New Niche” of customer to pull from.

Hill proposes that photographers need to learn to redirect focus from their local markets to visitors coming to their area, which is usually a much larger customer pool to draw from.

Here is an example of the magnitude of this potential tourism customer on the island of Maui.

According to the 2008 U.S. Census, the island of Maui’s population was 143,574 residents, but the annual visitors were 2.075 Million.

From a photography customer generation standpoint there is 14.46 times more potential customers coming to the vacation destination of Maui than live on the island, making targeting visitors a more profitable decision. The same is true for regions all over the United States with pools of tourists dwarfing the populations of the towns and areas they seek to visit.

This perspective on generating photography customers can give new and existing photographers the customer base they need to thrive in a changing economy.

Author Karma Hill started her destination photography business, Good Karma Photography, 3 yrs ago in Maui Hawaii. After noticing most photographers were targeting wedding customers, and treating vacationers as an afterthought, she started targeting tourists exclusively and watched her business grow exponentially. Hill now has two brands of destination photography to service different price levels of customers and a portfolio of clients from all over the U.S. and world.

###