IDX Broker's Innovative Design Provides Simple Search Tools for Consumers Preforming Their Real Estate Search Online

Eugene, OR, January 16, 2010 --(PR.com)-- IDX, Inc. is more than excited to announce its newest client addition AJ Patel with Coldwell Banker, in joining the rapidly expanding network of real estate professionals choosing to enhance, modernize and improve the search functions of their websites by incorporating a custom IDX solution. This innovative Internet Data Exchange (IDX) technology has the capabilities to extract raw listing data details from the Central Penn Multi-List MLS (CPMLS), and formats the information directly onto Patel's website, to be viewed as a seamless integration. Potential home buyers in Lancaster, Pennsylvania and its surrounding areas will then be granted access to thousands of the most current and up-to-date property listings and details on the market, and all without ever being redirect from Patel's site.

Comprehensive search categories consisting of: basic, advanced, map, address and listing ID provide potential home buyers with the most highly customizable and personalized real estate search on the web. The advanced search option, being the most well rounded, enables home seekers to search literally every aspect and detail of a home, including: the number of rooms, flooring, scenery, roof type, pool, school district, appliances, landscaping, heating/ cooling system, driveway, exterior, view and even the option to pinpoint a chosen property on an interactive Google Map, aiding to narrow their search results, in efforts to find their ideal home. Consumers then have the opportunity to save their specified search criteria and receiving email updates from the CPMLS, the moment a property matching their specifications arrives on the Lancaster, Pennsylvania real estate market.

Not only is this custom IDX solution beneficial to potential home buyers, but to Patel as well. Via an administrative login dashboard he has the ability to edit his custom CSS and global wrappers, developing a sense of personalization and unique branding throughout each page of his site. He has access to traffic reports, detailing which pages and listings on his site are most popular and are being viewed most frequently. Patel also has to resources to create dynamic title tags and custom XML and RSS codes, aiding to increase his listings visibility, as well as their chances of being syndicated to major real estate search engines, such as: Google Base, RSS Feed, Truila and Zillow, to name a few.

About AJ Patel
AJ Patel states, “I am a Licensed PA Realtor and a member of the Coldwell Banker Select Professional serves in Central Pennsylvania team. I specialized in new homes and resale homes.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.

###