Mellace Family Brands Launches Cinnabon® Line of Roasted Nuts

San Francisco, CA, January 18, 2010 --(PR.com)-- Mellace Family Brands, a snack food innovator known for a diverse product line that includes tree nuts, peanuts, snack mixes, and enrobed chocolate items, today unveiled its Cinnabon® line of roasted nuts at the NASFT Winter Fancy Food Show at Moscone Center in San Francisco. This new, innovative snack food line combines Mama Mellace’s delicious kettle roasted nuts with Cinnabon’s unmistakable Makara® Cinnamon to create a sweet and decadent treat.

The initial launch includes four flavors: Cinnabon Cinnamon Almonds, Cinnabon Cinnamon Cashews, Cinnabon Cinnamon Pecans, and Cinnabon Cinnamon Mixed Nuts, all available in both a film pouch (3-4oz) and stand-up pouch (7 – 10 oz).

“These snacks are very distinctive and appealing,” said Mike Mellace, chief executive officer, Mellace Family Brands. “Mellace’s key to success is the quality of the ingredients and the special care we take in preparation of the final product. The ingredients for our Cinnabon line have been carefully selected and harvested from around the world, put through our unique roasting process with no oils or preservatives, and then swirled with Cinnabon’s signature Makara cinnamon. Makara is the finest cinnamon from the mountains of West Sumatra, Indonesia. Taste tests have shown that these nuts are as delicious as they sound.”

In a national consumer study conducted by an independent research company, over 90% of those interviewed agreed that “This product would appeal to me when I want a snack that is unique or different” and over 85% stated this was a product they would buy. Among the many positive responses, taste testers said: “Perfect blend of flavors. Tastes great.” “Thought it would be good, but it was really good,” and “Made my mouth water. Made me want more.”

About Cinnabon Inc.
Maker of the world’s most famous cinnamon rolls, Cinnabon Inc. (Cinnabon) serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 750 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment venues, academic institutions, and military bases. For more information, please visit www.cinnabon.com.

About Mellace Family Brands
Mellace Family Brands is a snack food innovator that produces the highest quality and most desirable products using unique processes and recipes. The company’s 42,000 square foot state-of-the-art facility located in Carlsbad, California, manufactures a diverse product line that includes kosher tree nuts, peanuts, snack mixes, and enrobed or panned chocolate items. These products have propelled the company’s growth, placing it on the Inc. 5000 list and earning its founder Entrepreneur of the Year award recognitions from both the Carlsbad Chamber of Commerce and Ernst & Young (as finalist for San Diego) in 2007. Since its founding in 2001, Mellace Family Brands has made social responsibility a top priority. Through the Mama Cares Foundation, the company has provided assistance to many individuals, families and organizations in need. Please visit www.mellacefamilybrands.com and www.mamacares.org for more information.

###