Prime’s Case Study Included in PODi’s Prestigious 2010 Collection of Digital Print Success Stories

Dayton, OH, January 17, 2010 --(PR.com)-- PODi, the Digital Printing Initiative, accepts submissions annually for its collection from print and marketing service providers from around the world. Says Rab Govil, President of Caslon, a PODi Affiliate, “It’s an honor to be chosen – we look for the best the industry has to offer. We’re happy to be able to share Prime’s great story with our audience. It’s a superb example of using digital print to drive improved marketing effectiveness.”

NewPage, the largest coated paper manufacturer in North America, sought recognition for its digital paper line among creatives and designers. NewPage wanted this audience to know that they understood their challenges in designing and producing digital print projects, and could offer great solutions.

NewPage was looking for a way to reinforce this message and to drive people to its booth at the 2008 HOW Design Conference, which serves the graphic design market. The conference, which is sponsored annually by HOW magazine, typically has around 3,000 attendees.

Working with marketing service provider, Prime, and creative agency, Crosby Associates, NewPage developed a personalized cross-media campaign that would:

• Drive attendees of the conference to visit the NewPage booth and pick-up their free t-shirt gift
• Gather important details from HOW attendees to help NewPage better understand this audience
• Demonstrate quality and usability on NewPage paper with a real digital print campaign

Prime CEO, Dan Cornelius stated, “The entire company is proud of the work we have done on this program for NewPage. The spirit of innovative thinking at Prime has uniquely positioned us to help our clients acquire, retain, and engage current and prospective customers through both paper-based and digital marketing solutions. Clients tell us that we make it easy because we ‘get it’ and understand how to incorporate the right technology and applications to deliver results. This type of thinking allows us to maintain our position as a valuable partner to our customers like NewPage. The PODi award for an innovative solution and use of technology recognizes a wonderful achievement for both NewPage and our entire team.”

Prime’s understanding of, and ability to implement, personalized targeted marketing is proven successful and measurable with a quantitative ROI. Prime has into being much more than just a “printer” to customers. They help their customers to become more competitive in the markets in which they compete, and this means different things to different customers.

Customers, and prospects, can visit the Prime Dayton website to read the PODi case study on the "WhoNewPage" event promotion and its results.

PODi’s Digital Print Case Study Database contains over 400 exceptional digital print success stories and is the only compilation of its kind for the digital print marketplace. Access is free to PODi members. More information about PODi membership and benefits can be found at www.podi.org.

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