Solar-Vacation Campaign Promising to Homeowners Looking for Solar Electric Solution

San Diego, CA, January 17, 2010 --(PR.com)-- There is something about knowing you’re getting a really great deal isn’t there? Potero recognizes this, and has struck a relationship with several travel destination sites to package a Solar-Vacation just for new Solar Electric customers.

From design to installation, Potero has enabled more than 600 homeowners to feel empowered to predict their energy bills by utilizing the sun ~ and believe they can make hundreds more energy independent one home at a time. This Month, Potero launches an integrated marketing campaign Solar-Vacation.com to celebrate this connection between homeowners looking to purchase Solar Electric Systems, and providing families and retired couples the opportunity to do so at the lowest price possible while “claiming” their solar vacation. The campaign will span two months, and focuses on people; and how each of us has a story. It chose three different families, and successfully expressed each one’s unique ‘electric pain’ while infusing personality and style. Each element of the campaign, from partnerships and promotions to web and print, will underscore this personal theme.

“The ultimate goal of the Solar-Vacation campaign is to empower California residents to predict and control their energy costs by embracing solar electric power systems,” said Leslie McDonald, director of Potero marketing. “The relationship between this campaign and our customers is real, so we’re thrilled to bring this special offer to life for our customers.”

For more information, or to find out how to participate in the Potero Solar-Vacation program, please visit their website @ www.Solar-Vacation.com, or call toll free 800.593.7720.

About Potero Solar
Uniquely positioned as both a solutions provider and general contractor for the renewable energy market, Potero understands the distinctive characteristics and challenges residential and commercial solar electric projects can face. Combining technology advancements with industry expertise, Potero offers customers maximum ROI, while enjoying the benefits of social responsibility. More information can be found on Potero @ www.PoteroSolar.com.

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