Blazinstar Experiential Wins IVCA LiveCom Commercial & Promotion Award

London, United Kingdom, January 19, 2010 --(PR.com)-- Blazinstar Experiential, on behalf of MediaCom produced the highly acclaimed Eminem Relapse Rehab Experience earlier in the year. Polydor records and MediaCom appointed Blazinstar with the aim of creating a high engagement launch to mark the return of the controversial rapper. Not only did it exceed expectations, achieving great reach and interaction levels, but it has now scooped up the highly regarded Commercial & Promotion award at the IVCA LiveCom Awards ceremony on Thursday 10th December 2009.

The awards were held at Smeaton Vaults, and with a high number of entries to this category, all at Blazinstar Experiential feel honoured at winning in this highly competitive category.

Marvin Foster, co-founder and director at Blazinstar said: “It is an honour to win this award, and a staple of the industries shift to a deeper level of engagement and a conversational style in modern brand comms, we are grateful to MediaCom and Polydor for briefing us on such an exciting project and for taking a risk with our unusual activation ideas.”

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