RE/MAX Homes Unlimited Dixon Expands Presence in Illinois Real Estate Market Through Merger with White Realty

Elgin, IL, January 20, 2010 --(PR.com)-- RE/MAX Homes Unlimited Dixon, 1220 S. Galena Ave., Dixon, Ill., began 2010 with a flourish by merging with one of its top competitors, White Realty, Inc. That move further boosts the leadership position of the RE/MAX network in the central portion of the northern Illinois real estate market.

Marlene White, who founded White Realty in 1992 and has long been among the top sales producers in the Dixon-Rock Falls-Sterling market, joined RE/MAX Homes Unlimited Dixon along with three other agents in her former office. Those agents signing are Natalie Cole, Shawney Evans and Deb Herwig.

“It’s a major step forward for our business and will allow us to expand our already substantial presence in the Dixon real estate market,” said broker/owner Brandy Whelan, who acquired RE/MAX Homes Unlimited Dixon in 2006. The office has been in operation since 2002.

Key factors in the merger, according to Whelan, were the leadership position that RE/MAX has established in integrating new technologies, especially the Internet, into its operations and those of its agents, as well as her own long professional relationship with Marlene White.

“To compete in today’s real estate market you have to have a strong Web presence, and that is difficult for small, independent real estate firms to achieve,” said Whelan, who began her real estate career as an agent in White’s office.

“RE/MAX is among the most recognizable real estate brands in the world and is exceptionally strong on the Web, with both www.remax.com and www.illinoisproperty.com holding leading positions in consumer traffic.”

According to Whelan, the combined staff of six full-time agents can look forward to a busy 2010 spring home buying market.

“Except for those residences priced at the very top end of our local market, homes here sold quite well in 2009, and we anticipate a modest increase in activity through the first half of 2010 because mortgage rates should remain low at least that long,” Whelan said.

She noted that the typical home in the Dixon market sells for $70,000 to $80,000 and that those homes have continued to sell well despite the slower pace of home sales elsewhere in the nation during the last two years.

RE/MAX is the leader in northern Illinois real estate sales and has been number one in the metropolitan Chicago real estate market since 1989. In 2008, the RE/MAX network in northern Illinois closed nearly $8 billion in sales.

The RE/MAX Northern Illinois network consists of 2,800 associates and 135 individually owned and operated RE/MAX offices that provide residential, relocation and commercial real estate services throughout the northern one-third of Illinois. The network’s Web sites, www.illinoisproperty.com and www.remax.com, are outstanding resources for buyers and sellers and consistently rank as the most visited brokerage sites in their respective categories. RE/MAX Northern Illinois is part of RE/MAX International, a global real estate organization with 6,600 independently owned offices and 95,000 member sales associates in 75 countries.

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Jim Nathan
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